Home > Australia > Australia 1948-1960: Holden only Australian brand in the market

Australia 1948-1960: Holden only Australian brand in the market

The “Holden”, 1948

In November 1948, Holden releases “Australia’s own car”, the first true Australian car. It is originally a Chevrolet project deemed too small for the American market, marketed only as the “Holden”. Immediate success followed, creating waiting list way into 1949 and 1950.

The Holden FJ followed in October 1953 with similar success: 169,969 units were produced in 4 years. It achieved iconic status in the country and remains one of Australia’s most recognisable automotive symbols.

The FE (1956-1958), FC (1958-1960) and FB (1960-1961) Series were also on top of Australian sales, with 155,161, 191,724 and 154,811 units produced respectively.

More pictures below.

Holden FJ Ute, 1954

Holden FJ

Source: Wikipedia

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