Home > Brazil > Brazil 1962-1965: VW Fusca, Aero Willys & Willys Rural strong sellers

Brazil 1962-1965: VW Fusca, Aero Willys & Willys Rural strong sellers

The oldest production figures published by Quatro Rodas date back to 1962, when the VW Fusca led the way with 38,259 units before becoming the first car to be produced at over 50,000 units a year in Brazil in 1964 (51,755).

Aero Willys

This period sees the success in Brazil of a few models produced by the American brand Willys-Overland: the Aero Willys, a 1952 model whose American production stopped in 1955 before the tooling was shipped to Brazil to be launched there in 1960, was #2 in the country from 1963 to 1965.

Willys Rural

The Willys Jeep, the brand’s core skill, was #2 in 1962 but dropped to #5 in 63. The Willys Rural was also very successful, ranking 4th in 1962 with 11,903 units and peaking at 14,899 units in 3rd in 1964. It would be renamed Ford Rural when Ford acquired Willys-Overland do Brasil in 1967.

Renault-Willys Gordini

A Renault-Willys joint-venture produced the Dauphine and Gordini in Brazil at that time, both models being quite popular. The VW Kombi was also strong over the whole period, ranking 3rd each year except 1964 (#4).

DKW Vemag Vemaguet

DKW Vemag Belcar

Lastly, Vemag produced DKW cars under licence in Brazil between 1958 and 1967 with some success: the DKW-Vemag Belcar was #7 in 1962 and 63 (7,280 units), #8 in 64 and #9 in 65, whereas the DKW-Vemag Vemaguet ranked 8th in 1962 and 63, 10th in 64 and 7th in 65 (8,884 units).

Full Top 15 Ranking Tables for 1962, 63, 64 and 65 below.

Brazil Production Full Year 1962:

Pos Model 1962
1 VW Fusca 38,259
2 Willys Jeep 21,005
3 VW Kombi 14,563
4 Willys Rural 11,903
5 Aero-Willys 9,508
6 Dauphine 7,195
7 DKW Vemag Belcar 6,998
8 DKW Vemag Vemaguet 6,157
9 Simca Chambord 6,117
10 Ford F-100 5,564
11 Gordini 4,587
12 Chevrolet 3104/3105 3,747
13 DKW Vemag Caicara 1,757
14 Toyota Bandeirante 627
15 DKW Vemag Candango 613

Brazil Production Full Year 1963:

Pos Model 1963 63/62 1962 Pos
1 VW Fusca 41,145 8% 38,259 1
2 Aero-Willys 14,528 53% 9,508 5
3 VW Kombi 14,446 -1% 14,563 3
4 Willys Rural 13,214 11% 11,903 4
5 Willys Jeep 12,392 -41% 21,005 2
6 Gordini 7,908 72% 4,587 11
7 DKW Vemag Belcar 7,280 4% 6,998 7
8 DKW Vemag Vemaguet 6,101 -1% 6,157 8
9 Ford F-100 4,400 -21% 5,564 10
10 Willys Pick-up 3,936 new 0  –
11 Chevrolet 3114/3116 3,028 new 0  –
12 Dauphine 2,925 -59% 7,195 6
13 Chevrolet 3104/3105 2,079 -45% 3,747 12
14 VW Karmann-Ghia 1,909 283% 498 16
15 DKW Vemag Caicara 657 -63% 1,757 13

Brazil Production Full Year 1964:

Pos Model 1964 64/63 1963 Pos
1 VW Fusca 51,755 26% 41,145 1
2 Aero-Willys 15,107 4% 14,528 2
3 Willys Rurais 14,899 13% 13,214 4
4 VW Kombi 12,378 -14% 14,446 3
5 Dauphine/Gordini 10,932 1% 10,833 6
6 Simca Chambord/Rallye 10,888 new 0  –
7 Willys Jeep 10,730 -13% 12,392 5
8 DKW Vemag Belcar/Fissore 6,916 -5% 7,282 7
9 General Motors 3000/1400/1500 6,624 30% 5,107 9
10 DKW Vemag Vemaguet/Caicara 5,789 -14% 6,758 8
11 Willys Pick-up 4,052 3% 3,936 11
12 Ford F-100 2,754 -37% 4,400 10
13 VW Karmann-Ghia 2,285 20% 1,909 12
14 Toyota Bandeirante 1,140 new 0  –
15 Toyota Pick-up 642 new 0  –

Brazil Production Full Year 1965:

Pos Model 1965 65/64 1964 Pos
1 VW Fusca 59,966 16% 51,755 1
2 Aero-Willys 14,719 -3% 15,107 2
3 VW Kombi 13,114 6% 12,378 4
4 Dauphine/Gordini 12,926 18% 10,932 5
5 Willys Rurais 11,953 -20% 14,899 3
6 Willys Jeep 9,069 -15% 10,730 7
7 DKW Vemag Vemaguet/Caicara 8,884 53% 5,789 10
8 Simca Chambord/Rallye 7,136 -34% 10,888 6
9 DKW Vemag Belcar/Fissore 6,376 -8% 6,916 8
10 Willys Pick-up 5,295 31% 4,052 11
11 General Motors 3000/1400/1500 4,330 -35% 6,624 9
12 Ford F-100 3,303 20% 2,754 12
13 VW Karmann-Ghia 1,951 -15% 2,285 13
14 Toyota Pick-up 423 -34% 642 15
15 Toyota Bandeirante 401 -65% 1,140 14

Source: Quatro Rodas

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