Home > Sweden > Sweden 1957-1966: Volvo Amazon should lead sales

Sweden 1957-1966: Volvo Amazon should lead sales

1962 Volvo Amazon Estate

Even though I couldn’t access any official car sales data for the period in Sweden, I will venture an estimation: the Volvo Amazon (aka 120 Series outside of Sweden) reached a production figure of 667,323 units at the end of its life in 1971. 60% of these were exported, which means it sold on average 19,000 units per year in Sweden. This should be enough for it to lead car sales in Sweden for most of its first ten years of existence, from 1957 to 1966. The launch of the Volvo 140 Series in late 1966 should mean the end of the Amazon’s reign.

In parallel Saab launched the 96 in 1960 and 550,000 units of the model were produced over 20 years, making it an average 15,000 sales in Sweden in the 1960’s. The Saab 96 should logically rank #2 in the country during that period.

If you do have any official car sales data for the period, please make sure to get in touch!

More info on the Volvo Amazon here, on the Saab 96 here and more photos below.

1960 Saab 96

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