Home > Australia > Australia 1960-1978: The start of the Ford-Holden rivalry

Australia 1960-1978: The start of the Ford-Holden rivalry

1960 Ford Falcon XK

Ford launched the Falcon in November 1960 and proposed an Australian-built alternative to the Holden vehicles sold in the country since 1948. The Falcon nameplate will end up being by far Ford’s most popular in Australia.

Unfortunately for Ford, the first generations of Falcon had reliability issues, and as a result, Holden models kept the lead in the Australian market with over 10,000 units produced/month throughout most of the 1960’s and 1970’s, the Holden Kingswood nameplate being the most popular. The Falcon numbers accelerated throughout the period though and made the model a real threat to Holden’s best sellers by the end of the 1970’s.

More pictures, Ford Falcon and Holden Series Production Figures: click on ‘Read more’ below.

1976 Holden HX Kingswood

1963 Holden EH achieved the highest production rates in Holden’s history: 13,524 per month.

1972 Ford Falcon XA

Ford Falcon Series Production Figures and Monthly Rates:

Period Falcon Series Production Months Rate
Sep 1960-Aug 1962 XK 68,465 24 2,853
Aug 1962-Feb 1964 XL 75,765 19 3,988
Feb 1964-Feb 1965 XM 47,039 12 3,920
Sep 1966-Mar 1968 XR 90,810 19 4,779
Mar 1968-Jun 1969 XT 79,290 16 4,956
Jun 1969-Oct 1970 XW 105,785 17 6,223
Oct 1970-Mar 1972 XY 118,666 18 6,593
Mar 1972-Sept 1973 XA 129,473 19 6,814
Sept 1973-Jul 1976 XB 211,971 35 6,056
Jul 1976-Mar 1979 XC 171,082 33 5,184

Holden Series Production Figures and Monthly Rates:

Period Holden Series Production Months Rate
May 1961-July 1962 EK 150,214 15 10,014
July 1962-Aug 1963 EJ 154,811 14 11,058
Aug 1963-Feb 1965 EH 256,959 19 13,524
Feb 1965-April 1966 HD 178,927 15 11,928
April 1966-Jan 1968 HR 253,352 22 11,516
Jan 1968-Apr 1969 HK 199,039 16 12,440
May 1969-July 1970 HT 183,402 15 12,227
July 1970-July 1971 HG 155,787 13 11,984
July 1971-Oct 1974 HQ 485,650 40 12,141
Oct 1974-Jul 1976 HJ 176,202 22 8,009
Jul 1976-Oct 1977 HX 110,669 16 6,917
Oct 1977-1980 HZ ? ? ?

Source: Wikipedia, Wheels Magazine

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