Home > Brazil > Brazil 1981: Fiat 147 takes the lead, Chevy Chevette strong

Brazil 1981: Fiat 147 takes the lead, Chevy Chevette strong

Fiat 147, Chevrolet Chevette and VW Gol

* Many thanks to Marcelo de Vasconcellos for the Quatro Rodas tip! *

In 1981 and for the first time in almost 30 years, the best selling car in Brazil in not a Volkswagen… The title goes to the Fiat 147, helped by this year’s facelift. Quatro Rodas releases production figures and these are very close to sales figures as the Brazilian market is practically closed.

84,666 units of the Fiat 147 were produced over 11 months in 1981, compared to 71,733 units of the VW Fusca. The Chevrolet Chevette is also very strong at 56,484 units in 3rd position, followed by the VW Passat at 51,779 and the Ford Corcel at 49,886. The VW Gol, launched in 1980 and future king of the Brazilian market, is for now at a shy 6th place with only 30,627 units produced.

Chevrolet Chevette

Full Top 20 Ranking Table and more on the VW Gol’s initial launch in Brazil below.

Marcelo de Vasconcellos’ great article on the VW Gol’s initial launch in Brazil can be seen here (part one) and here (part two).

Brazil Production 11 months 1981:

Pos Model 11m 1981 Pos
1 Fiat 147 84,666 1
2 VW Sedan 1300/1600/Fusca 71,733 2
3 Chevrolet Chevette 56,484 3
4 VW Passat 51,779 4
5 Ford Corcel 49,886 5
6 VW Gol 30,627 6
7 VW Kombi 26,527 7
8 Chevrolet Opala 23,217 8
9 VW Del Rey 19,628 9
10 Ford Belina 19,145 10
11 Chevrolet Picape 18,801 11
12 VW Voyage 18,710 12
13 VW Brasilia 17,846 13
14 Chevrolet Marajo 13,081 14
15 Fiat Panorama 11,996 15
16 Chevrolet Caravan 11,796 16
17 Fiat Pick-up 9,164 17
18 Ford F-100/1000 7,329 18
19 VW Pick-up 6,358 19
20 Ford Jeep 1,518  –

Pictures: www.autowp.ru, Quatro Rodas

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