Home > Brazil > Brazil 1987-1989: VW Gol takes the lead, Chevy Monza #2

Brazil 1987-1989: VW Gol takes the lead, Chevy Monza #2

VW Gol

Launched in 1980, the VW Gol had to wait until its first restyling in 1987 to take the lead of Brazilian car sales. This is the start of 23 years atop the rankings… Over 5 million units of the VW Gol would be produced in 30 years! The Gol sells 104,111 units in 1988 and 107,101 (+3%) in 1989 to stay on top of the ranking.

The podium also stays unchanged in 1988 and 1989: the Chevrolet Monza is #2 both years with 70,214 then 73,707 sales (+5%) whereas the Ford Escort in 3rd at 68,789 sales in 1988 and 61,406 (-11%) in 1989, even though it took advantage of a weak month of sales for the Gol to take the lead of the Brazilian market in November 89.

Chevrolet Monza

The Fiat Uno, #4 in 1989 at +11%, exchanges positions with the Chevrolet Chevette, 5th at -32% in 1989. The Chevrolet Kadett is an instant hit when it launches in the country in 1989: it is 9th overall but already a regular fixture in the Top 5 throughout the 2nd half of the year.

Full Top 20 Ranking Tables for 1988 and 1989: click on ‘Read more’ below.

You can access Brazilian cars expert Marcelo de Vasconcellos‘s recounting of the original VW Gol launch and subsequent success by clicking on ‘Read more’ below.

The true story of the launch and success of the VW Gol in Brazil can be seen here (part one) and here (part two).

Brazil Full Year 1988:

Pos Model 1988
1 VW Gol 104,111
2 Chevrolet Monza 70,214
3 Ford Escort 68,789
4 Chevrolet Chevette 48,337
5 Fiat Uno 38,196
6 VW Voyage 38,054
7 VW Santana 32,925
8 VW Parati 27,947
9 VW Del Rey 25,658
10 Chevrolet Opala 22,590
11 VW Kombi 22,070
12 Chevrolet Picape 20,762
13 Ford Belina 19,271
14 Fiat Premio 19,107
15 VW Pampa 16,612
16 Ford F-1000 15,598
17 VW Saveiro 12,922

Brazil Full Year 1989:

Pos Model 1989 89/88 1988 Pos
1 VW Gol 107,101 3% 104,111 1
2 Chevrolet Monza 73,707 5% 70,214 2
3 Ford Escort 61,406 -11% 68,789 3
4 Fiat Uno 42,563 11% 38,196 5
5 Chevrolet Chevette 32,835 -32% 48,337 4
6 VW Santana 32,745 -1% 32,925 7
7 VW Parati 32,555 16% 27,947 8
8 VW Voyage 30,285 -20% 38,054 6
9 Chevrolet Kadett 28,286 new 0  –
10 Chevrolet Picape 25,796 24% 20,762 12
11 VW Pampa 22,943 38% 16,612 15
12 VW Del Rey 21,314 -17% 25,658 9
13 Ford Belina 19,612 2% 19,271 13
14 VW Kombi 19,173 -13% 22,070 11
15 Chevrolet Opala 17,911 -21% 22,590 10
16 VW Saveiro 17,158 33% 12,922 17
17 Fiat Premio 16,981 -11% 19,107 14
18 Ford F-1000 16,613 7% 15,598 16

Source: Quatro Rodas

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