Home > UK > Europe 1990-1991: Ford Fiesta grabs the pole position

Europe 1990-1991: Ford Fiesta grabs the pole position

Ford Fiesta

Completely revamped in 1989, the Ford Fiesta becomes the best selling car in the UK in 1990 for the first time in the nameplate’s 14-year life. It keeps its title in 1991, with 117,139 sales and 7.4% share, just above the Vauxhall Cavalier in excellent shape at 109,525 sales and 6.9%. The Ford Escort takes the 3rd spot with 105,145 units and 6.6%.

Vauxhall Cavalier

Rover places two models in the Top 10 this year: the Rover 200 is 5th with 68,080 sales and the Rover 100 is 7th with 55,932 units. Given Ford UK markets its models here (not Ford Germany) and Vauxhall is GM’s branch in the UK, Peugeot is the only foreign brand present in the Top 10 with the Peugeot 205 ranking #8 with 2.9% share and the Peugeot 405 ranking #10 with 2.6%.

Full Year, 1st Half and 2nd Half Top 10 Ranking Tables: click on ‘Read more’ below the Rover 200 pic.

Rover 200

UK Full Year 1991:

Pos Model 1991 %
1 Ford Fiesta 117,139 7.4%
2 Vauxhall Cavalier 109,525 6.9%
3 Ford Escort 105,145 6.6%
4 Ford Sierra 93,650 5.9%
5 Rover 200 68,080 4.3%
6 Vauxhall Astra 61,728 3.9%
7 Rover 100 55,932 3.5%
8 Peugeot 205 46,615 2.9%
9 Vauxhall Nova 44,751 2.8%
10 Peugeot 405 41,296 2.6%

UK 1st Half 1991:

Pos Model H1 1991 %
1 Ford Fiesta 60,098 7.5%
2 Vauxhall Cavalier 57,694 7.2%
3 Ford Escort 52,886 6.6%
4 Ford Sierra 48,078 6.0%
5 Vauxhall Astra 37,661 4.7%
6 Rover 100 32,052 4.0%
7 Rover 200 31,251 3.9%
8 Peugeot 205 23,238 2.9%
9 Vauxhall Nova 20,834 2.6%
10 Peugeot 405 19,231 2.4%

UK 2nd Half 1991:

Pos Model H2 1991 % H1
1 Ford Fiesta 57,041 7.3% 1
2 Ford Escort 52,259 6.7% 3
3 Vauxhall Cavalier 51,831 6.6% 2
4 Ford Sierra 45,572 5.8% 4
5 Rover 200 36,829 4.7% 7
6 Vauxhall Astra 24,067 3.1% 5
7 Vauxhall Nova 23,917 3.1% 9
8 Rover 100 23,880 3.1% 6
9 Peugeot 205 23,377 3.0% 8
10 Peugeot 405 22,065 2.8% 10

Source: SMMT

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