Home > Brazil > Brazil 1990-1992: VW Gol, Fiat Uno and Chevy Monza on podium

Brazil 1990-1992: VW Gol, Fiat Uno and Chevy Monza on podium

VW Gol

The VW Gol grabs over 18% of the Brazilian market in 1992 with 135,668 sales, ahead of the Fiat Uno at 86,898 sales and the Chevrolet Monza at 53,505 units.

In fact the podium has stayed unchanged for the last 3 years, with the Gol delivering 102,204 units in 1991 and 104,271 in 1990, the Uno selling 94,861 models in 1991 and 63,646 in 1990 and the Chevrolet Monza at 54,856 sales in 1991 and 54,984 in 1990.

The Chevrolet Kadett, #5 in 1990 and 1991, climbs to #4 in 1992 at 41,933 sales and the VW Parati is #5 in 1992 at 31,893 units. The Ford Escort ranks 4th in 1991.

Ford Versailles

Notice the ‘only-in-Brazil’ models in the 1992 ranking: the Ford Verona (a 3-door Escort sedan) at #9, the Ford Versailles (a rebadged VW Santana) at #12, the VW Apollo (a rebadged Ford Escort) at #15, the VW Quantum (a Santana Station Wagon) at #17, Chevrolet Ipanema (Monza Station Wagon) at #18 and Ford Royale (Versailles Station Wagon) at #19.

Full Top 20 Ranking Tables for 1990, 1991 and 1992 below.

Brazil Full Year 1990:

Pos Model 1990 90/89 1989 Pos
1 VW Gol 104,271 -3% 107,101 1
2 Fiat Uno 63,646 50% 42,563 4
3 Chevrolet Monza 54,984 -25% 73,707 2
4 VW Parati 39,537 21% 32,555 7
5 Chevrolet Kadett 36,810 30% 28,286 9
6 VW Voyage 34,687 15% 30,285 8
7 Ford Verona 33,248 new 0  –
8 Ford Escort 32,758 -47% 61,406 3
9 Chevrolet Chevette 26,476 -19% 32,835 5
10 VW Santana 23,952 -27% 32,745 6
11 VW Pampa 20,649 -10% 22,943 11
12 VW Saveiro 19,408 13% 17,158 16
13 Chevrolet Picape 19,130 -26% 25,796 10
14 VW Kombi 18,952 -1% 19,173 14
15 Fiat Premio 15,343 -10% 16,981 17
16 Ford F-1000 15,211 -8% 16,613 18
17 VW Apollo 13,494 new 0  –
18 VW Quantum 10,135 -52% 21,314 12

VW advertisement celebrating the VW Gol’s 5 years atop Brazilian sales, Quatro Rodas

Brazil Full Year 1991:

Pos Model 1991 91/90 1990 Pos
1 VW Gol 102,204 -2% 104,271 1
2 Fiat Uno 94,861 49% 63,646 2
3 Chevrolet Monza 54,856 0% 54,984 3
4 Ford Escort 36,346 11% 32,758 8
5 Chevrolet Kadett 35,985 -2% 36,810 5
6 Ford Verona 32,676 -2% 33,248 7
7 VW Parati 27,105 -31% 39,537 4
8 VW Apollo 26,976 100% 13,494 17
9 VW Santana 20,366 -15% 23,952 10
10 Chevrolet Chevette 19,668 -26% 26,476 9
11 VW Voyage 19,262 -44% 34,687 6
12 Fiat Premio 15,145 -1% 15,343 15
13 Fiat Elba 11,219 n/a n/a  –
14 Chevrolet Opala 10,033 n/a n/a  –
15 Chevrolet Ipanema 9,361 n/a n/a  –
16 Ford Versailles 9,156 n/a n/a  –
17 VW Quantum 3,712 -63% 10,135 18

Brazil Full Year 1992:

Pos Model 1992 92/91 1991 Pos
1 VW Gol 135,668 33% 102,204 1
2 Fiat Uno 86,898 -8% 94,861 2
3 Chevrolet Monza 53,505 -2% 54,856 3
4 Chevrolet Kadett 41,933 17% 35,985 5
5 VW Parati 31,893 18% 27,105 7
6 Ford Escort 31,545 -13% 36,346 4
7 Chevrolet Chevette 29,628 51% 19,668 10
8 VW Santana 22,144 9% 20,366 9
9 Ford Verona 20,243 -38% 32,676 6
10 Fiat Tempra 19,426 new 0  –
11 VW Voyage 18,747 -3% 19,262 11
12 Ford Versailles 14,676 60% 9,156 16
13 Fiat Premio 12,918 -15% 15,145 12
14 Chevrolet Omega 10,979 new 0  –
15 VW Apollo 10,437 -61% 26,976 8
16 Fiat Elba 10,157 -9% 11,219 13
17 VW Quantum 8,685 134% 3,712 17
18 Chevrolet Ipanema 7,156 -24% 9,361 15
19 Ford Royale 4,213 n/a n/a  –
20 Chevrolet Opala 2,850 -72% 10,033 14

Source and Pictures: Quatro Rodas

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