Home > Turkey > Turkey 1993: Tofas Sahin/Dogan/Kartal and Renault 9 dominate

Turkey 1993: Tofas Sahin/Dogan/Kartal and Renault 9 dominate

At 21,189 in 1981, Turkish car sales have been multiplied by 10 in 10 years to reach 238,251 in 1991. They were up 32% in 1992 at 315,505 and are up another 33% over the first 7 months of 1993 at 245,882 units. The bulk of the sales is monopolised by only a couple of models:

The 1st generation Renault 9, still produced in Turkey, takes the lead with 43,029 sales and 17.5% share. However the Tofas Sahin (sedan, #2 with 40,079 sales & 16.3%), Dogan (luxury sedan, #3 with 39,341 sales & 16%) and Kartal (station wagon, #5 with 15,982 sales) are just different versions of the same model, a Turkish production of the Fiat 131. All combined, their sales add up to 95,402 units, or 38.8% of the Turkish market! More info on the Tofas Sahin here.

Tofas Sahin

Tofas Dogan

Tofas Kartal

A restyled version of the 1969 Renault 12 is still in production in Turkey and is met with significant success: the Station Wagon version is #4 with 16,966 sales and 6.9% and the Sedan is #7 with 9,344 sales and 3.8%. More pictures and Full 7 months 1993 Top 10 Ranking Table below.

The Fiat Tempra is #6 with 13,278 sales and 5.4%, and two more Renault climb into the Top 10: the Renault 21 at #9 (1.8%) and the Renault 11 at #10 (1.4%).

Renault 12 Station Wagon

Renault 12 Sedan

Turkey 7 months 1993:

Pos Model 7m 1993 %
1 Renault 9 43,029 17.5%
2 Tofas Sahin 40,079 16.3%
3 Tofas Dogan 39,341 16.0%
4 Renault 12 Station Wagon 16,966 6.9%
5 Tofas Kartal 15,982 6.5%
6 Fiat Tempra 13,278 5.4%
7 Renautl 12 Sedan 9,344 3.8%
8 Opel Vectra 6,147 2.5%
9 Renault 21 4,426 1.8%
10 Renault 11 3,442 1.4%

Tofas Sahin ‘Taksi’

Note: This ranking doesn’t include imports. Over the period, imports accounted for 20% of sales with Lada (4.9%), Skoda (4.8%) and Toyota (3%) the most successful.

Source: Renault, Le Figaro Magazine.

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