Home > Brazil > Brazil 1994: Fiat Uno edges out VW Gol!

Brazil 1994: Fiat Uno edges out VW Gol!

Big surprise this year: the VW Gol is no longer the best-selling car in Brazil and is replaced on top by the Fiat Uno. The fight was extremely tight and the Uno finishes the year only 486 sales ahead with 221,627 units vs. 221,141 for the Gol…

This shift can be explained by two factors: Fiat launched the Turbo version of the Uno at the start of the year and this surely has given a bit of kick to the Uno’s sales figures, and the VW Gol 2nd generation was launched at the end of the year so buyers would have been waiting for the new model to arrive, weakening the Gol’s sales numbers.

The Gol is nevertheless leader 8 out of 12 months, with the Uno on top in March (21,442 sales), May (20,067), August (20,405) and September (20,642). The Ford Escort takes the 3rd place with 88,476 sales (-1%) followed by the Fiat Tipo at 71,148 units, thanks to two appearances on the podium in November (13,523 sales) and December (15,135).

Chevrolet Corsa

The all-new Chevrolet Corsa launches in March and grabs a spot on the podium for the first time in August. The Chevrolet Monza (-6%) and Kadett (-26%) slow down whereas the Fiat Tempra has its best year in Brazil with 42,423 units changing hands (+27%).

Full Top 20 Ranking Table below.

Brazil Full Year 1994:

Pos Model 1994 94/93 1993 Pos
1 Fiat Uno 221,627 51% 147,012 2
2 VW Gol 221,141 22% 180,937 1
3 Ford Escort 88,476 -1% 89,812 3
4 Fiat Tipo 71,148 n/a n/a  –
5 Chevrolet Corsa 65,846 new 0  –
6 Chevrolet Monza 62,648 -6% 66,664 5
7 Chevrolet Kadett 49,858 -26% 67,713 4
8 Fiat Tempra 42,423 27% 33,346 9
9 VW Logus 39,185 -9% 43,240 6
10 VW Parati 32,556 -8% 35,341 7
11 Chevrolet Vectra 25,249 557% 3,845 21
12 VW Fusca 17,318 175% 6,308 18
13 VW Santana 17,252 -33% 25,629 10
14 Chevrolet Omega 16,452 -35% 25,414 11
15 Ford Verona 15,142 n/a n/a  –
16 VW Voyage 10,445 -16% 12,466 14
17 VW Pointer 10,351 new 0  –
18 Fiat Elba 9,929 -12% 11,277 16
19 Chevrolet Ipanema 9,263 -31% 13,368 13
20 Ford Versailles 8,247 -51% 16,940 12

Source: Quatro Rodas

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