Home > Japan > Japan 2006: New generation enables Corolla to keep the lead

Japan 2006: New generation enables Corolla to keep the lead

The Toyota Corolla returns to its traditional Japanese market domination pattern and leads 8 months out of 12. The 10th generation of the model is launched in October and sales reflect it immediately: the Corolla is up 48% year-on-year in November and 52% in December. Full Year 2006 sales are down 4% at 143,176 units.

The Toyota Vitz takes advantage of the previous gen Corolla running out of steam mid-year to take the lead in April, July and August. It sells 117,641 units this year, down 11% but still ahead of the Honda Fit, #1 in September and #3 overall at 101,793 sales (-19%).

Toyota Estima

The best performing new model this year is the revamped Toyota Estima (aka Previa/Tarago) up 172% year-on-year in 4th place with 95,626 sales. It was #2 in February and March and #3 in April, July, October and November, peaking at 16,663 units. The Nissan Serena also enjoys the effects of its substantial facelift, up 9 spots to rank 5th overall with 80,901 sales.

Nissan Serena

The Honda StepWGN and Toyota Ractis both confirm their 2005 sales surge by ranking 6th and 8th overall respectively. The new gen Toyota bB (aka Scion xB) is a total success: it is 4th in January (6,884 sales) and 5th in February (9,358 sales) and finishes the year at #15 at 62,964 units, up 15 spots and 61%.

16 years after the US launch, the Lexus brand is finally deployed in Japan in 2005. In October 2006, a Lexus model, the LS460, breaks into the Japanese Top 30 for the very first time at #28 with 2,570 sales. It ranks #21 in November (3,860 units) and #26 in December (2,835).

Full Top 30 Ranking Table: click on ‘Read more’ below the Lexus LS460 pic.

Lexus LS460

Japan Full Year 2006:

Pos Model 2006 06/05 2005 Pos
1 Toyota Corolla 143,176 -4% 149,810 1
2 Toyota Vitz 117,641 -11% 131,935 2
3 Honda Fit 101,793 -19% 125,894 3
4 Toyota Estima 95,626 172% 35,104 34
5 Nissan Serena 80,901 16% 69,973 14
6 Honda StepWGN 78,216 -15% 91,745 7
7 Toyota Wish 78,142 -15% 92,006 6
8 Toyota Ractis 74,975 148% 30,244 38
9 Toyota Passo 72,099 -18% 87,956 8
10 Toyota Crown 70,833 -11% 79,546 10
11 Nissan Note 69,863 -26% 93,925 5
12 Nissan Tiida 69,348 -29% 98,069 4
13 Toyota Alphard 66,199 -19% 81,647 9
14 Toyota Voxy 63,546 -13% 72,991 12
15 Toyota bB 62,964 61% 39,047 30
16 Mazda Demio 60,086 -10% 67,055 15
17 Nissan Cube 57,069 -24% 74,818 11
18 Toyota Noah 54,283 -25% 72,859 13
19 Suzuki Swift 53,102 5% 50,403 23
20 Subaru Legacy 52,108 -12% 59,370 20
21 Nissan March 50,316 -20% 62,505 19
22 Toyota Prius 48,568 11% 43,670 26
23 Toyota Mark X 46,298 -27% 63,738 18
24 Toyota Isis 45,196 -32% 66,515 16
25 Honda Odyssey 44,986 -30% 64,003 17
26 Honda Stream 41,131 288% 10,606  –
27 Toyota Porte 39,935 -12% 45,470 24
28 Toyota Sienta 38,970 -24% 51,142 22
29 Honda Mobilio 36,249 -8% 39,405 29
30 Nissan Wingroad 35,507 53% 23,222  –

Source: JADA

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