Home > Japan > Japan 2007: 37th year of Corolla domination (it’s the last one)

Japan 2007: 37th year of Corolla domination (it’s the last one)

Toyota Corolla

The effect of the new generation on Toyota Corolla’s sales in Japan are rather short-lived: from +24% in January, the year-on-year variation slips into negative as early as August. Nevertheless the Corolla was #1 10 (consecutive) months out of 12, and with 147,069 sales up 3%, it is the best selling car in Japan again this year, a feat it has achieved  in 37 out of the last 38 years. 2007 is to this date the last year the Toyota Corolla managed to top the Japanese sales ranking.

Honda Fit

The Toyota Vitz is solid all year round and clocks up 121,377 sales, up 3%. The Honda Fit takes the 3rd spot with 116,561 units (+15%), a figure that doesn’t reflect the impressive sales surge the model enjoyed at the launch of the 2nd generation in November: +147% at 18,138 units that month and +144% at 18,719 units in December compared to 9,958 for the Corolla…

Enjoying the benefits of a light facelift, the Toyota Passo (aka Daihatsu Sirion) climbs to 4th place with 80,015 sales (+11%), passing the Nissan Serena, stable at #5, and the Toyota Estima, down two spots at #6. The Toyota Voxy and Noah, two versions of a boxy SUV revamped this year, both do very well, ranking respectively #7 at +16% and #10 at +12%. The Voxy peaked at #4 in August.

Toyota Voxy

The Mazda Demio new generation breaks into the Top 10 in 8th place with 65,507 sales, peaking at #5 in July. Notice the excellent progression of the Toyota Prius: without the help of any restyling, it divides its ranking by two, going from #22 in 2006 to #11 in 2007, its sales improving by 20% at 58,315 units.

Full Top 30 Ranking Table below.

Japan Full Year 2007:

Pos Model 2007 07/06 2006 Pos
1 Toyota Corolla 147,069 3% 143,176 1
2 Toyota Vitz 121,377 3% 117,641 2
3 Honda Fit 116,561 15% 101,793 3
4 Toyota Passo 80,015 11% 72,099 9
5 Nissan Serena 77,544 -4% 80,901 5
6 Toyota Estima 74,234 -22% 95,626 4
7 Toyota Voxy 73,457 16% 63,546 14
8 Mazda Demio 65,507 9% 60,086 16
9 Nissan Tiida 62,239 -10% 69,348 12
10 Toyota Noah 61,064 12% 54,283 18
11 Toyota Prius 58,315 20% 48,568 22
12 Honda Stream 57,351 39% 41,131 26
13 Toyota Wish 56,787 -27% 78,142 7
14 Toyota Crown 56,455 -20% 70,833 10
15 Honda StepWGN 55,800 -29% 78,216 6
16 Nissan Note 55,659 -20% 69,863 11
17 Suzuki Swift 52,937 -1% 53,702 19
18 Toyota Ractis 52,885 -29% 74,975 8
19 Toyota Alphard 52,236 -21% 66,199 13
20 Nissan Cube 51,846 -9% 57,069 17
21 Toyota Mark X 47,192 2% 46,298 23
22 Nissan March 45,693 -9% 50,316 21
23 Toyota bB 38,396 -39% 62,964 15
24 Subaru Legacy 38,265 -27% 52,108 20
25 Toyota Premio 38,196 19% 32,016 34
26 Toyota Porte 36,777 -8% 39,935 27
27 Toyota Isis 36,658 -19% 45,196 24
28 Toyota Sienta 35,033 -10% 38,970 28
29 Subaru Impreza 34,013 31% 26,043 42
30 Toyota Harrier 33,923 2% 33,128 33

Source: JADA

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