Home > Ireland > Ireland Full Year 2009: Focus #1 in market down 64%

Ireland Full Year 2009: Focus #1 in market down 64%

In 2009 the Irish market was hit hard by the GFC: it is down 64% on 2008 at only 54,355 registrations. In this context, 27 out of the Top 30 best selling models see their sales drop.

The Ford Focus is the best selling car in Ireland for the 9th consecutive year at 2,949 sales, a drop of 59% over 2009 which is actually better than the market, resulting in an increased market share of 5.4%.

The Toyota Avensis is #2 anew with a strong 4.9% share, ahead of the VW Golf and Nissan Qashqai, both at 4.6%. The Ford Fiesta benefits from the arrival of the new generation to increase its sales by 1%, going from #15 to #5 at 4.6%. The only new entrant in the Top 10 is the Opel Insignia, #9 with 1,508 sales and 2.8%.

Full Top 30 Ranking Table below.

Ireland Full Year 2009:

Pos Model 2009 % 09/08 2008 % Pos
1 Ford Focus 2,949 5.4% -59% 7,156 4.8% 1
2 Toyota Avensis 2,645 4.9% -47% 5,038 3.4% 5
3 VW Golf 2,520 4.6% -61% 6,474 4.3% 4
4 Nissan Qashqai 2,509 4.6% -41% 4,274 2.9% 8
5 Ford Fiesta 2,491 4.6% 1% 2,455 1.6% 15
6 VW Passat 1,767 3.3% -63% 4,733 3.2% 7
7 Toyota Yaris 1,671 3.1% -55% 3,687 2.5% 11
8 Toyota Corolla 1,601 2.9% -76% 6,791 4.5% 2
9 Opel Insignia 1,508 2.8% new 15 0.0% 214
10 Ford Mondeo 1,505 2.8% -78% 6,737 4.5% 3
11 Skoda Octavia 1,449 2.7% -54% 3,176 2.1% 12
12 Audi A4 1,276 2.3% -46% 2,366 1.6% 16
13 Toyota Auris 1,206 2.2% -69% 3,877 2.6% 9
14 Opel Astra 993 1.8% -80% 5,000 3.3% 6
15 Opel Corsa 969 1.8% -75% 3,854 2.6% 10
16 VW Polo 965 1.8% -49% 1,886 1.3% 20
17 Renault Megane 876 1.6% -23% 1,144 0.8% 38
18 Nissan Micra 846 1.6% -56% 1,906 1.3% 19
19 Mazda3 793 1.5% -52% 1,655 1.1% 26
20 Peugeot 308 715 1.3% -49% 1,406 0.9% 31
21 BMW 5-Series 681 1.3% -63% 1,864 1.2% 21
22 Renault Clio 675 1.2% -45% 1,235 0.8% 34
23 Mercedes C Class 652 1.2% -62% 1,732 1.2% 24
24 Nissan Tiida 625 1.1% -76% 2,621 1.7% 13
25 Kia Cee’d 608 1.1% -65% 1,758 1.2% 23
26 Peugeot 207 582 1.1% -75% 2,359 1.6% 17
27 BMW 3 Series 507 0.9% -80% 2,530 1.7% 14
28 Mazda6 500 0.9% -67% 1,500 1.0% 28
29 Skoda Superb 497 0.9% 74% 285 0.2% 96
30 Renault Laguna 491 0.9% -76% 2,039 1.4% 18

Source: SIMI

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