Home > Japan > Japan Kei cars 2006-2009: Suzuki Wagon R on top

Japan Kei cars 2006-2009: Suzuki Wagon R on top

Suzuki Wagon R

The Suzuki Wagon R has been the best selling Kei car in Japan since 2003 and managed to stay above 200,000 sales over the period: 221,066 in 2006, 226,725 in 2007, 205,354 in 2008 and 201,528 in 2009. The Daihatsu Move is #2 the whole time, constantly over 180,000 sales and peaking at 210,425 units in 2007.

In 3rd place during the whole period, the Daihatsu Tanto gains 59% in 2008 with 159,322 sales. The 4th position changes hands every year: it is the Honda Life in 2006 at 105,503 units and in 2008 at 97,126, the Daihatsu Mira in 2007 at 90,500 sales, and the Suzuki Alto in 2009 at 87,386 units.

Daihatsu Tanto

So you will have guessed it, the Kei car market is quite stable, the nameplates are very established and get revamped on a regular basis, with very few entirely new models being introduced. An illustration of this is the fact that only the Nissan Pino (#18 in 2007), Suzuki Palette (#6 in 2008) and Nissan Roox (#7 in December 2009) break into the Top 20 over the period.

Full Top 20 Ranking Tables for 2006, 2007, 2008 and 2009: click on ‘Read more’ below the Nissan Roox pic.

Nissan Roox

Japan Kei cars Full Year 2006:

Pos Model 2006
1 Suzuki WagonR 221,066
2 Daihatsu Move 184,983
3 Daihatsu Tanto 106,428
4 Honda Life 105,503
5 Suzuki Alto 92,848
6 Honda Zest 71,897
7 Mitsubishi eK 68,592
8 Nissan Moco 67,526
9 Daihatsu Mira 59,826
10 Suzuki MR Wagon 59,602
11 Daihatsu Esse 56,487
12 Nissan Otti 41,988
13 Mitsubishi I 37,326
14 Suzuki Every Wagon 37,159
15 Subaru Stella 36,294
16 Honda Vamos 29,218
17 Honda That’s 28,102
18 Mazda AZ Wagon 27,921
19 Suzuki Kei 24,634
20 Daihatsu Atrai 20,228

Japan Kei cars Full Year 2007:

Pos Model 2007 07/06 2006 Pos
1 Suzuki WagonR 226,725 3% 221,066 1
2 Daihatsu Move 210,425 14% 184,983 2
3 Daihatsu Tanto 100,216 -6% 106,428 3
4 Daihatsu Mira 90,500 51% 59,826 9
5 Honda Life 87,132 -17% 105,503 4
6 Suzuki Alto 76,117 -18% 92,848 5
7 Nissan Moco 60,715 -10% 67,526 8
8 Mitsubishi eK 58,340 -15% 68,592 7
9 Subaru Stella 49,958 38% 36,294 15
10 Honda Zest 47,041 -35% 71,897 6
11 Suzuki MR Wagon 46,213 -22% 59,602 10
12 Nissan Otti 39,152 -7% 41,988 12
13 Daihatsu Esse 37,249 -34% 56,487 11
14 Suzuki Every Wagon 34,658 -7% 37,159 14
15 Suzuki Cervo 32,174 163% 12,248 22
16 Mazda AZ Wagon 29,214 5% 27,921 18
17 Honda Vamos 28,354 -3% 29,218 16
18 Nissan Pino 23,004 new 0  –
19 Honda That’s 22,983 -18% 28,102 17
20 Daihatsu Atrai 20,127 0% 20,228 20

Japan Kei cars Full Year 2008:

Pos Model 2008 08/07 2007 Pos
1 Suzuki WagonR 205,354 -9% 226,725 1
2 Daihatsu Move 190,364 -10% 210,425 2
3 Daihatsu Tanto 159,322 59% 100,216 3
4 Honda Life 97,126 11% 87,132 5
5 Daihatsu Mira 85,281 -6% 90,500 4
6 Suzuki Palette 72,595 new 0  –
7 Suzuki Alto 70,814 -7% 76,117 6
8 Nissan Moco 57,945 -5% 60,715 7
9 Mitsubishi eK 48,795 -16% 58,340 8
10 Subaru Stella 44,834 -10% 49,958 9
11 Honda Zest 42,339 -10% 47,041 10
12 Daihatsu Esse 33,952 -9% 37,249 13
13 Suzuki Every Wagon 33,416 -4% 34,658 14
14 Mazda AZ Wagon 31,328 7% 29,214 16
15 Nissan Otti 29,376 -25% 39,152 12
16 Suzuki MR Wagon 27,131 -41% 46,213 11
17 Honda Vamos 25,438 -10% 28,354 17
18 Nissan Pino 20,375 -11% 23,004 18
19 Daihatsu Atrai 19,369 -4% 20,127 20
20 Suzuki Cervo 16,272 -49% 32,174 15

Japan Kei cars Full Year 2009:

Pos Model 2009 09/08 2008 Pos
1 Suzuki WagonR 201,528 -2% 205,354 1
2 Daihatsu Move 182,325 -4% 190,364 2
3 Daihatsu Tanto 145,432 -9% 159,322 3
4 Suzuki Alto 87,386 23% 70,814 7
5 Daihatsu Mira 83,952 -2% 85,281 5
6 Honda Life 75,745 -22% 97,126 4
7 Suzuki Palette 62,130 -14% 72,595 6
8 Nissan Moco 58,469 1% 57,945 8
9 Honda Zest 43,660 3% 42,339 11
10 Daihatsu Esse 34,148 1% 33,952 12
11 Subaru Stella 33,680 -25% 44,834 10
12 Mitsubishi eK 32,513 -33% 48,795 9
13 Mazda AZ Wagon 27,428 -12% 31,328 14
14 Suzuki Every Wagon 23,421 -30% 33,416 13
15 Nissan Otti 19,770 -33% 29,376 15
16 Nissan Pino 19,627 -4% 20,375 18
17 Suzuki MR Wagon 17,612 -35% 27,131 16
18 Honda Vamos 14,415 -43% 25,438 17
19 Mitsubishi Toppo 14,412 100% 7,218 28
20 Daihatsu Atrai 12,516 -35% 19,369 19

Source: www.zenkeijikyo.or.jp

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