Home > Romania > Romania 2009: Logan at 24%, Sandero #2

Romania 2009: Logan at 24%, Sandero #2

Dacia Sandero

The Romanian market did one thing in 2009: it crashed to the ground, going from 324,080 sales in 2008 to 147,962 (-55%) in spite of of government subsidies.

In this chaos, the Dacia Logan has managed to slightly improve its market share, from 23.4% to 23.7%. It’s lower than the 40%+ achieved at launch in 2004 but still very respectable. The mix is 73% Sedan, 18% MCV, 5% Van and 4% Pick-Up.

For its first full year, the Dacia Sandero climbs to #2, just: with 6,765 sales it is only 310 ahead of the Skoda Octavia in 3rd. At 4.6% market share, let’s say the Sandero hasn’t hit its full potential in its native country.

Further down, the Kia Cee’d jumps 2 spots to 4th with a very strong 3.8% market share, and the Hyundai i30 goes from 22nd to 7th with 2.3%.

Top 10 ranking table below.

Pos Model 2009 pdm 2008 pdm Pos
1 Dacia Logan 35,097 23.7% 75,792 23.4% 1
2 Dacia Sandero 6,765 4.6% 8,916 2.8% 4
3 Skoda Octavia 6,455 4.4% 15,650 4.8% 2
4 Kia Cee’d 5,689 3.8% 7,615 2.3% 6
5 Renault Clio 5,136 3.5% 11,328 3.5% 3
6 Ford Focus 3,668 2.5% 7,910 2.4% 5
7 Hyundai i30 3,435 2.3% 2,612 0.8% 22
8 VW Golf 3,017 2.0% 4,898 1.5% 12
9 Renault Megane 2,422 1.6% 6,273 1.9% 9
10 Opel Astra Classic 2,186 1.5% 6,439 2.0% 7
Logan Sedan 25,722 17.4% 51,149 15.8%
Logan MCV 6,249 4.2% 15,175 4.7%
Logan Van 1,588 1.1% 5,298 1.6%
Logan Pick Up 1,538 1.0% 4,170 1.3%

Source: APIA, Dacia

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