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Italy September 2010

In a market losing 19% vs. 2009, Fiat manages a 1-2-3 this month with the Fiat Punto leading the way at 7% market share (8% over 9 months 2010), ahead of the Fiat Panda at 6.5% (7%) and the Fiat 500 at 4.2% (Vs. 3.6% over 2010). A good performance for the Italian manufacturer.

The Ford Fiesta confirmed it cannot hold the very high sales level it achieved earlier in the year and dropped one place to 4th with 3.9% of the market, compared to its 5.2% market share over 2010.

The VW Golf stays strong in Italy and confirms a 5th place (2.6%) it holds over 2010 too (2.7%). Less than a hundred sales behind, the little sister VW Polo performs well (2.5%) and is slightly ahead of its 2010 market share (2.4%). Even though it will be replaced in a few months, the Lancia Ypsilon stays strong in 7th, ahead of the Citroen C3, surprisingly weak given its recent relaunch.

Full Top 30 ranking table, Mini’s performance and more details below.

The other good performers this month are the Smart Fortwo (11th with 1.6% – 16th in 2010), the Mini which is enjoying the addition of the Countryman version (which account for an estimated 650 sales this month): 15th with 1.5%, its sales are double its 2010 market share of 0.8%. The Alfa Romeo Giulietta continues to do well in 17th place (minus 4 spots vs. August) with 1.4% market share: it is ahead of the Fiat Bravo in the same category.

Pos Model Sept % Aug 2010 % Pos
1 Fiat Punto 10,855 7.0% 1 124,366 8.0% 1
2 Fiat Panda 10,110 6.5% 2 108,357 7.0% 2
3 Fiat 500 6,483 4.2% 4 55,752 3.6% 4
4 Ford Fiesta 6,110 3.9% 3 81,354 5.2% 3
5 VW Golf 4,021 2.6% 10 41,420 2.7% 5
6 VW Polo 3,920 2.5% 6 37,491 2.4% 8
7 Lancia Ypsilon 3,526 2.3% 8 35,627 2.3% 9
8 Citroen C3 3,498 2.3% 7 40,147 2.6% 7
9 Opel Corsa 3,191 2.1% 5 40,503 2.6% 6
10 Toyota Yaris 2,806 1.8% 9 28,266 1.8% 11
11 Smart Fortwo 2,538 1.6% 18 21,413 1.4% 16
12 Renault Clio 2,381 1.5% 11 33,808 2.2% 10
13 Opel Astra 2,304 1.5% 14 21,131 1.4% 17
14 Ford Focus 2,284 1.5% 15 23,987 1.5% 13
15 Mini 2,258 1.5% 32 13,105 0.8% 31
16 Peugeot 207 2,240 1.4% 16 23,156 1.5% 14
17 Alfa Romeo Giulietta 2,129 1.4% 13 7,830 0.5% 50
18 Nissan Qashqai 2,089 1.3% 12 23,988 1.5% 12
19 Fiat Bravo 2,033 1.3% 19 20,885 1.3% 18
20 Mercedes Classe A 2,017 1.3% 28 14,515 0.9% 25
21 BMW Serie 3 1,945 1.3% 39 10,603 0.7% 36
22 Peugeot 107 1,925 1.2% 41 13,539 0.9% 30
23 Renault Megane 1,761 1.1% 26 17,628 1.1% 20
24 Audi A4 1,760 1.1% 20 15,107 1.0% 23
25 Opel Meriva 1,747 1.1% 17 11,254 0.7% 33
26 Citroen C1 1,714 1.1% 27 13,098 0.8% 32
27 Alfa Romeo Mi.To 1,689 1.1% 22 21,615 1.4% 15
28 Hyundai i10 1,537 1.0% 29 13,951 0.9% 27
29 Toyota Aygo 1,523 1.0% 34 10,610 0.7% 35
30 BMW Serie 1 1,429 0.9% 45 9,567 0.6% 39
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