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Australia September 2010

The Australian market continues its good year: +9% in September at 85,051 units and +15% over the first 9 months (780,671 sales).

Once threatened by the Toyota Corolla when the new model came out a couple of years ago, the Holden Commodore now has quite a comfortable lead in the models ranking with 34,620 units sold in 9 months and a 4.4% market share. However, in spite of a great month at 4.7% in September the Commodore is only 160 sales ahead of the #2, the Mazda3, which has managed an amazing month with 3,878 units sold and a 4.6% market share.

In fact, pretty much all Mazda models have posted incredible scores this month: the Mazda2 is 10th with 2% (vs. 18th in 2010 at 1.4%) and the Mazda CX-7 breaks into the Top20 for the very first time with 1,076 units sold and 1.3% of the market (it is 31st at 1% in 2010).

Full ranking table and more info below.

The Toyota Corolla has been faring well in recent months (it was 2nd overall in August) and it is posting a solid month again in September with a 3.9% market share. On the contrary, the Toyota Hilux is starting to show its age and has dropped to 4th with only 3.1% (it is 2nd over the first 9 months of 2010 with a 3.9% market share).

Another excellent month for the Holden Cruze: 5th and +1 place vs. August with a strong 2.9% market share. The Cruze is 7th overall in 2010 with 2.7% of the market, behind the Hyundai i30 (5th) and the Ford Falcon (6th).

Other strong performers include the Toyota RAV4, 14th with 1.6%, and the Mazda BT-50, 23rd with 1.2%.

Lastly, let’s notice the 58th position of the Great Wall V240 with 375 sales and 0.4% of the market, down from 54th and 416 sales (0.5%) in August, and the 70th position of the Great Wall X240 at 288 sales and 0.3%, down from 63rd and 307 sales (0.4%) last month. A bit more than a year after its arrival in Australia, Great Wall is the 17th marque at 4,935 sales (0.6%) over 9 months.

Pos Model Sept pdm Aug 2010 pdm Pos
1 Holden Commodore 4,038 4.7% 1 34,620 4.4% 1
2 Mazda3 3,878 4.6% 4 30,048 3.8% 3
3 Toyota Corolla 3,316 3.9% 2 29,338 3.8% 4
4 Toyota Hilux 2,679 3.1% 3 30,127 3.9% 2
5 Holden Cruze 2,432 2.9% 6 21,397 2.7% 7
6 Ford Falcon 2,265 2.7% 7 22,951 2.9% 6
7 Hyundai i30 2,223 2.6% 5 23,849 3.1% 5
8 Toyota Camry 2,172 2.6% 8 17,622 2.3% 9
9 Mitsubishi Lancer 1,852 2.2% 11 18,310 2.3% 8
10 Mazda2 1,718 2.0% 17 11,197 1.4% 18
11 Nissan Navara 1,591 1.9% 9 15,932 2.0% 11
12 Hyundai Getz 1,487 1.7% 10 16,813 2.2% 10
13 Toyota Yaris 1,465 1.7% 12 15,727 2.0% 12
14 Toyota RAV4 1,400 1.6% 21 10,597 1.4% 20
15 Mitsubishi Triton 1,333 1.6% 20 12,384 1.6% 14
16 Subaru Forester 1,330 1.6% 14 11,456 1.5% 17
17 Ford Ranger 1,264 1.5% 13 10,925 1.4% 19
18 Toyota Prado 1,232 1.4% 18 12,882 1.7% 13
19 Holden Captiva 1,185 1.4% 16 12,086 1.5% 15
20 Mazda CX-7 1,076 1.3% 33 7,418 1.0% 31
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