Home > Brazil > Brazil September 2010: Fiat Uno 1,458 sales below Gol

Brazil September 2010: Fiat Uno 1,458 sales below Gol

The Brazilian market is in very good shape in 2010 and even if September shows a slight decrease compared to Sept 09 (-2%), the year to date sales total shows an increase of 7% over 2009.

In fact, Brazil has passed Germany, be it in September (291,409 sales vs 259,748 in Germany) or year to date (2,368,932 sales vs. 2,166,852 in Germany), to become the 4th biggest car sales market in the world behind China, the USA and Japan.

In this context, the top 2 sellers in the country achieve very high numbers: the VW Gol is #1 at 25,338 sales. This is more than the VW Golf in Germany this month! (23,205 sales “only”). Nevertheless VW can be a tad worried as the Gol has found its match this year in the form of the new Fiat Uno: with 23,880 sales in September and a 8.2% market share (higher than the Punto’s market share in Italy!), the Fiat Uno is getting closer to the Gol every month. From 1,761 units in August, the difference drops to 1,458 this month.

See the complete ranking table and more info below.

Further along the ranking, Chevrolet place 2 models in the Top4: the Chevrolet Celta is 3rd with 14,011 units, and the Chevrolet Corsa Sedan is 5th only 63 units below. Both grab 4.8% of the market.

The Fiat Palio continues its fall through the ranking: previously used to the podium, its sales have dropped dramatically since the launch of the new Uno. It is 7th this month with 9,509 units sold with a bleak 3.3% market share.

The Renault Sandero stays at a very high level in 11th position with close to 7,000 sales and a 2.4% market share, and could break into the Top10 for the first time in the months to come.

Pos Model Sept pdm Aug 2010 pdm Pos
1 VW Gol 25,338 8.7% 1 208,428 8.8% 1
2 Fiat Uno 23,880 8.2% 2 154,131 6.5% 2
3 Chevrolet Celta 14,011 4.8% 4 112,038 4.7% 3
4 Chevrolet Corsa Sedan 13,948 4.8% 3 98,411 4.2% 6
5 VW Fox/Crossfox 12,709 4.4% 5 104,702 4.4% 5
6 Fiat Strada 10,660 3.7% 6 83,503 3.5% 8
7 Fiat Palio 9,509 3.3% 7 104,855 4.4% 4
8 Ford Fiesta Hatch 9,280 3.2% 8 66,374 2.8% 9
9 Fiat Siena 8,605 3.0% 9 89,964 3.8% 7
10 VW Voyage 7,422 2.5% 10 57,983 2.4% 11
11 Renault Sandero 6,941 2.4% 11 47,769 2.0% 12
12 Ford Ka 5,854 2.0% 12 62,353 2.6% 10
13 Chevrolet Agile 5,609 1.9% 14 44,880 1.9% 14
14 VW Saveiro 5,281 1.8% 13 44,314 1.9% 15
15 Chevrolet Prisma 5,121 1.8% 15 46,853 2.0% 13
16 Toyota Corolla 4,669 1.6% 16 39,778 1.7% 16
17 Citroen C3 3,737 1.3% 19 28,483 1.2% 21
18 Chevrolet Corsa Hatch 3,652 1.3% 23 23,150 1.0% 29
19 Chevrolet S10 3,606 1.2% 27 31,342 1.3% 17
20 Peugeot 207 Hatch 3,578 1.2% 17 28,094 1.2% 23
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