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South Korea September 2010

Hyundai Avante

Lots of important model launches this year in South Korea mean changing rankings and a very interesting market indeed. The best-sellers in the country are not always the models that everyone is familiar with in the rest of the world.

The new Hyundai Avante (aka Elantra) confirms the top spot it acquired last month with another very strong figure (16,351 units), outselling traditional #1 Sonata (which still gains more than 5,000 sales over August at 15,064 sales). The two Hyundai best-sellers account for more than 25% of cars sold in South Korea this month!

After a couple of extraordinary months (and a short-lived stunt at #1), the new Kia K5 (aka Optima) slows down significantly but still manages a good 3rd position with almost 8,500 sales.

Full ranking table and more commentaries below.

The Kia Morning (aka Picanto) stays solid in 5th at 6.4% and the Samsung SM5 (aka Renault Latitude) progresses at 4.9%. Very good performance for the new Kia Sportage: +4 spots in 8th at 3.1% market share and the title of best selling SUV in the pocket once again. #2 SUV, the new Kia Sorento is also very solid: +5 spots in 11th and 2.8%.

The new Daewoo Alpheon (aka Buick LaCrosse) is gearing up nicely with 955 sales and a 25th position this month, up 18 spots from 43rd and 210 sales in August.

Finally, if the Daewoo Lacetti Premiere (aka Chevrolet/Holden Cruze) gathers excellent scores in China and Australia notably, it only ranks 19th in its native country. Similary, strong overseas seller Hyundai i30 is only 43rd in its own country this month!

Pos Model Sept pdm Aug
1 Hyundai Avante 16,351 13.7% 1
2 Hyundai Sonata 15,064 12.6% 2
3 Kia K5 8,456 7.1% 3
4 Hyundai Porter 7,998 6.7% 5
5 Kia Morning 7,659 6.4% 4
6 Samsung SM5 5,827 4.9% 6
7 Daewoo Matiz Creative 5,446 4.5% 7
8 Kia Sportage R 3,662 3.1% 12
9 Kia Forte 3,659 3.1% 11
10 Kia Bongo 3,615 3.0% 9
11 Kia Sorento R 3,366 2.8% 16
12 Hyundai Grand Starex 3,331 2.8% 8
13 Hyundai Tucson ix 3,159 2.6% 14
14 Samsung SM3 2,931 2.4% 10
15 Kia K7 2,725 2.3% 13
16 Hyundai Santa Fe 2,132 1.8% 15
17 Kia Carnival 2,100 1.8% 17
18 Hyundai Grandeur 2,003 1.7% 19
19 Daewoo Lacetti Premiere 1,633 1.4% 18
20 Kia Soul 1,457 1.2% 20
21 Hyundai Genesis 1,449 1.2% 21
22 Hyundai Equus 1,074 0.9% 25
23 Kia Pride 1,065 0.9% 22
24 SsangYong Actyon Sports 1,055 0.9% 23
25 Daewoo Alpheon 955 0.8% 43

Source: www.bobaedream.co.kr, www.autoweek.nl

Note: Imports are not included in the rankings nor the calculation of market share.

Kia K5

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