Home > Thailand > Thailand 11 months 2008: Hilux still dominates at 20.4%

Thailand 11 months 2008: Hilux still dominates at 20.4%

Thailand is the ‘pick-up factory of the world’: most pick-up trucks are actually built in the country, and it shows in the model ranking: the Toyota Hilux and Isuzu D-Max fight it out for the 1st spot. Over 11 months 2008 the Toyota is ahead with an astounding 20.4% market share, ahead of the Isuzu’s 19.7%. Yes, you read it right, these two models account for no less than 40.1% of the entire Thai car market…

Toyota also leads the passenger car segment with the Vios (aka Yaris sedan) at 7.3% and the Corolla Altis at 5.2%. Honda places the Civic in 5th and the Jazz in 7th, whereas the new City, only a few months old, is already 11th with 10,907 sales and 2% of the market.

Two more pick-ups are in the Top 10: the Nissan Frontier in 6th (3.9%) and the Mitsubishi Triton in 8th (3%).

Full Top 20 ranking table below.

Pos Model 1-11 08 pdm
1 Toyota Hilux 113,686 20.4%
2 Isuzu D-Max 109,565 19.7%
3 Toyota Vios 40,517 7.3%
4 Toyota Corolla Altis 29,093 5.2%
5 Honda Civic 24,533 4.4%
6 Nissan Frontier 21,462 3.9%
7 Honda Jazz 16,706 3.0%
8 Mitsubishi Triton 16,601 3.0%
9 Toyota Fortuner 12,754 2.3%
10 Toyota Camry 12,245 2.2%
11 Honda new City 10,907 2.0%
12 Toyota Yaris 10,422 1.9%
13 Honda City ZX 10,193 1.8%
14 Honda Accord 9,512 1.7%
15 Chevrolet Colorado 8,459 1.5%
16 Honda CRV 8,149 1.5%
17 Ford Ranger 6,529 1.2%
18 Mazda BT-50 6,470 1.2%
19 Nissan Tiida 6,007 1.1%
20 Chevrolet Optra 5,523 1.0%

The pictures were taken during my last trip to Thailand in February 2009. Thanks to DFC for the camera!

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