Home > India > India November 2010: Nano sinks to 509 sales

India November 2010: Nano sinks to 509 sales

In this blog I normally focus on best performances and don’t dwell on the weak ones, but this is such shocking news that it had to be the main headline: the Tana Nano only found 509 new owners in the whole of India last month…

This is very bad news for Tata which had sky high expectations for this model (starting with 250,000 units/year). Instead, apart from 3 months above 5,000 sales this summer, the Nano had been vegetating around 3,500 monthly sales most of the year, with supply issues blamed. Now, with the car fully available across the country, it seems the real issue is that there is actually no market for the Nano in India. Too rudimentary, noisy and overtly ‘low-cost’ for a demanding and image-conscious consumer that, for the same price, prefers a larger second-hand car…

Is it the end of the road for the Nano?

Rest of the commentaries and Full Top 30 Ranking table below.

An exhaustive Indian analysis of the “Nano Case”, complete from the announcement of the project to its latest developments (a number of models catching fire), can be found hereLanguage note: lakh=100,000.

In the rest of the ranking, the Top 4 stays unchanged with very solid figures. The Maruti Alto enjoys its 3rd consecutive month at 30,000+ units, ahead of the Maruti Wagon R (15,617), Hyundai i10 (14,617) and Maruti Swift (12,198). 2 models lodge a best-ever position this month: the Hyundai i20 in 7th (7,228 sales) and the Maruti Ritz in 9th (6,377).

Pos Model Nov Oct 2010 Pos
1 Maruti Alto 32,377 1 245,583 1
2 Maruti Wagon R 15,617 2 129,099 3
3 Hyundai i10 14,617 3 137,070 2
4 Maruti Swift 12,198 4 119,441 4
5 Maruti DZire 9,810 6 86,274 6
6 Maruti Omni 8,375 7 76,999 7
7 Hyundai i20 7,228 11 58,783 11
8 Hyundai Santro 6,995 8 74,058 8
9 Maruti Ritz 6,377 13 56,562 12
10 Maruti Eeco 6,311 14 46,492 15
11 Mahindra Bolero 6,026 10 65,364 10
12 Tata Indigo 6,009 9 73,289 9
13 Tata Indica 5,716 5 91,387 5
14 Ford Figo 5,482 12 51,704 13
15 Maruti Estilo 4,439 15 47,501 14
16 Toyota Innova 3,575 16 42,969 17
17 Mahindra Scorpio 3,351 17 33,455 20
18 Maruti A-Star 3,055 20 30,575 22
19 Honda City 3,003 18 40,399 18
20 Chevrolet Spark 2,785 19 29,908 23
21 Chevrolet Beat 2,547 23 31,286 21
22 Maruti 800 2,440 24 23,699 25
23 VW Vento 2,413 29 5,392 42
24 VW Polo 1,975 25 13,828 30
25 Mahindra Xylo 1,974 21 26,280 24
26 Tata Sumo 1,594 28 21,650 26
27 Chevrolet Tavera 1,476 30 15,320 29
28 Hyundai Verna 1,455 27 17,296 27
29 Maruti SX4 1,305 26 16,005 28
30 Tata Safari 1,287 32 11,804 33
41 Tata Nano 509 22 45,689 16

Source: www.team-bhp.com

Tata Nano picture: www.caranddriver.es

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