Home > Japan > Japan December 2010: new Toyota Ractis #3, Prius breaks record

Japan December 2010: new Toyota Ractis #3, Prius breaks record

Japanese car sales increased 11% in 2010 at 3,229,716 registrations, in spite of a very weak 2nd half. The Toyota Prius is the best selling car in Japan for the second year in a row, up 51% to reach 315,669 sales. Never before had a single car sold so many units in a year in Japan, the previous record being held by the Toyota Corolla in 1990 with 300,008 units.

The rest of the Top 5 all improved their sales too: the Honda Fit (Jazz) is up 18% at #2, the Toyota Vitz (Yaris) is up 4% at #3, the Corolla up 23% at #4 and the Honda Freed gains 2 spots and 20% in 5th. The Honda StepWGN registers the highest increase in the Top 20 at +88% and +13 spots in 7th with 80,934 sales.

In December, the new generation Toyota Ractis (Verso S) is off to a great start, climbing from 23rd last month directly to 3rd with 6,670 sales. The Nissan Juke is stable at #12 with 3,034 sales. There are 3 Subarus in the Top 30: the Liberty (#25), Forester (#27) and Impreza (#28). For the December and Full Year 2010 Top 30: click on ‘Read more’ below.

Japan December 2010 Top 30:

Pos Model Dec /09 Nov 2010 Pos
1 Toyota Prius 18,106 -20% 1 315,669 1
2 Honda Fit 14,547 4% 2 185,439 2
3 Toyota Ractis 6,670 68% 23 46,540 19
4 Honda Freed 5,903 -25% 4 95,123 5
5 Toyota Vitz 5,424 -33% 3 122,248 3
6 Toyota Corolla 4,362 -44% 5 111,265 4
7 Honda StepWGN 3,979 -44% 10 80,934 7
8 Toyota Passo 3,724 -35% 7 89,373 6
9 Toyota Vellfire 3,330 -33% 6 61,015 12
10 Toyota Voxy 3,164 -50% 9 72,163 9
11 Nissan Serena 3,085 -47% 18 75,040 8
12 Nissan Juke 3,034 new 12 23,641 32
13 Nissan Note 2,991 -22% 11 66,347 10
14 Nissan March 2,847 101% 8 49,193 17
15 Suzuki Swift 2,683 -4% 15 44,589 20
16 Mazda Demio 2,378 -31% 21 65,979 11
17 Toyota Noah 2,365 -43% 16 56,955 14
18 Toyota Estima 2,313 -56% 17 50,053 16
19 Toyota Wish 2,176 -52% 13 59,447 13
20 Toyota Alphard 2,009 -35% 20 35,754 25
21 Toyota Crown 1,868 -25% 22 40,529 22
22 Nissan Cube 1,867 -49% 14 54,406 15
23 Nissan Tiida 1,555 -52% 24 46,825 18
24 Toyota Mark X 1,468 -74% 25 40,995 21
25 Subaru Legacy 1,435 -31% n/a 27,419 29
26 Nissan X-Trail 1,416 -52% 28 36,898 24
27 Subaru Forester 1,391 38%
28 Subaru Impreza 1,248 -36%
29 Honda Insight 1,184 -90% 27 38,080 23
30 Toyota Vanguard 1,183 0% 19 n/a n/a

Japan Full Year 2010 Top 30:

Pos Model 2010 Pos /09 2009 Pos
1 Toyota Prius 315,669 1 51% 209,052 1
2 Honda Fit 185,439 2 18% 157,324 2
3 Toyota Vitz 122,248 3 4% 117,655 3
4 Toyota Corolla 111,265 4 23% 90,178 6
5 Honda Freed 95,123 5 20% 79,525 7
6 Toyota Passo 89,373 6 -10% 98,883 4
7 Honda StepWGN 80,934 7 88% 43,020 20
8 Nissan Serena 75,040 8 -5% 78,836 8
9 Toyota Voxy 72,163 9 1% 71,426 9
10 Nissan Note 66,347 10 1% 65,745 10
11 Mazda Demio 65,979 11 19% 55,603 14
12 Toyota Vellfire 61,015 12 23% 49,636 17
13 Toyota Wish 59,447 13 -1% 60,357 11
14 Toyota Noah 56,955 14 8% 52,933 15
15 Nissan Cube 54,406 15 -9% 59,760 12
16 Toyota Estima 50,053 16 -4% 52,403 16
17 Nissan March 49,193 17 57% 31,433 24
18 Nissan Tiida 46,825 18 -19% 57,624 13
19 Toyota Ractis 46,540 19 3% 45,184 19
20 Suzuki Swift 44,589 20 -3% 46,159 18
21 Toyota Mark X 40,995 21 66% 24,635 30
22 Toyota Crown 40,529 22 1% 40,216 21
23 Honda Insight 38,080 23 -59% 93,283 5
24 Nissan X-Trail 36,898 24 13% 32,627 22
25 Toyota Alphard 35,754 25 21% 29,602 25
26 Toyota SAI 33,444 26 776% 3,818 n/a
27 Toyota Isis 29,301 27 32% 22,198 33
28 Toyota Sienta 28,383 28 -11% 31,805 23
29 Subaru Legacy 27,419 29 -3% 28,260 26
30 Mazda Axela 26,704 30 0% 26,761 28

Source: JADA

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