Home > Brazil > Brazil March 2011: VW Gol back to #1, JAC do Brasil launches Discover the Top 100 best selling models

Brazil March 2011: VW Gol back to #1, JAC do Brasil launches Discover the Top 100 best selling models

* See the Top 100 best selling models by clicking on ‘Read more’ at the end of the post *

For the first time in months, the Brazilian car market is down: -14% in March at 288,758 registrations. However the year-to-date figure is still up 4% at 777,725 units.

After the Fiat Uno took the first place for the first time last month, the VW Gol reclaims its throne, selling 24,494 units vs. 23,137 for the Uno. 2011 is definitely the year of the Gol-Uno fight! In 3rd the Chevrolet Celta gains 3 spots and one percentage point on February at 4.9% share and 14,045 sales. The Fiat Strada is stable at #5 and the Fiat Palio is up 2 spots at #6.

March 2011 will be remembered as the month the Chinese really landed in Brazil. Until now Chinese brands (Hafei, Chery, Lifan) had adopted a soft start strategy in the country. JAC do Brasil launched with a bang on March 18, which they called J-Day: they inaugurated 50 dealerships across the country simultaneously and hired a famous TV presenter, Fausto Silva, as their ambassador in a multi-million dollar TV campaign. See the TV ad and more about the JAC do Brasil launch here.

JAC J3

The results: the JAC J3 hatchback ranks #100 in March with 324 sales in 10 days, already the best selling Chinese passenger car, and the 3rd best selling Chinese vehicle behind the Hafei Ruiyi and Towner. The JAC J3 Turin sedan sold 131 units. JAC sales target for April have been set at 4,500 units!

Full Top 100 Ranking Table below.

Brazil March 2011:

Pos Model Mar % 1/2M Feb 2011 % Pos 2010
1 VW Gol 24,494 8.5% 2 2 68,542 8.8% 1 1
2 Fiat Uno 23,137 8.0% 1 1 61,520 7.9% 2 2
3 Chevrolet Celta 14,045 4.9% 3 6 32,202 4.1% 4 3
4 VW Fox/CrossFox 11,894 4.1% 4 3 36,458 4.7% 3 4
5 Fiat Strada 10,559 3.7% 6 5 28,034 3.6% 5 8
6 Fiat Palio 9,406 3.3% 5 8 23,283 3.0% 8 6
7 Ford Fiesta Hatch 9,392 3.3% 9 9 22,935 2.9% 9 9
8 Chevrolet Corsa Sedan 9,376 3.2% 7 7 27,525 3.5% 6 5
9 Fiat Siena 7,972 2.8% 8 4 24,816 3.2% 7 7
10 Chevrolet Agile 6,644 2.3% 10 10 18,815 2.4% 10 13
11 VW Saveiro 6,596 2.3% 11 12 16,865 2.2% 12 15
12 Ford Ka 6,161 2.1% 13 13 16,179 2.1% 13 10
13 VW Voyage 5,932 2.1% 12 11 17,839 2.3% 11 11
14 Renault Sandero 5,566 1.9% 14 14 14,266 1.8% 14 12
15 Chevrolet Prisma 5,494 1.9% 16 16 12,027 1.5% 15 14
16 Honda Fit 4,367 1.5% 18 26 9,629 1.2% 19 19
17 Toyota Corolla 4,288 1.5% 17 15 11,761 1.5% 16 16
18 Ford Fiesta Sedan 3,684 1.3% 22 27 8,363 1.1% 27 22
19 Chevrolet Montana 3,682 1.3% 19 18 9,662 1.2% 18 24
20 Chevrolet S10 3,453 1.2% 21 28 8,944 1.2% 24 17
21 Renault Logan 3,401 1.2% 26 22 9,036 1.2% 22 23
22 Ford Ecosport 3,355 1.2% 15 23 9,008 1.2% 23 18
23 Citroen C3 3,316 1.1% 20 24 9,166 1.2% 21 20
24 Hyundai i30 3,292 1.1% 25 17 9,861 1.3% 17 25
25 Chevrolet Corsa Hatch 3,120 1.1% 23 20 9,569 1.2% 20 28
26 Toyota Hilux 3,093 1.1% 24 30 7,529 1.0% 29 29
27 Honda City 2,836 1.0% 27 21 8,059 1.0% 28 27
28 Fiat Punto 2,830 1.0% 28 29 6,974 0.9% 30 26
29 Peugeot 207 Hatch 2,763 1.0% 30 19 8,556 1.1% 26 21
30 Renault Clio 2,680 0.9% 29 25 8,584 1.1% 25 32
31 Chevrolet Astra 2,254 0.8% 35 41 5,351 0.7% 36 33
32 Fiat Idea 2,240 0.8% 33 40 5,207 0.7% 38 36
33 Chevrolet Meriva 2,219 0.8% 31 36 5,210 0.7% 37 38
34 Fiat Palio Weekend 2,207 0.8% 32 32 5,619 0.7% 34 30
35 Honda Civic 2,165 0.7% 34 31 6,223 0.8% 32 31
36 VW Kombi 2,005 0.7% 36 35 5,604 0.7% 35 35
37 Ford Focus 1,981 0.7% 38 33 6,640 0.9% 31 37
38 Kia Cerato 1,928 0.7% 43 38 4,843 0.6% 39 50
39 Citroen C3 Aircross 1,864 0.6% 37 43 4,581 0.6% 41 70
40 Mitsubishi L200 1,813 0.6% 40 37 4,815 0.6% 40 40
41 Nissan Livina 1,813 0.6% 49 49 4,134 0.5% 45 51
42 Fiat Fiorino 1,702 0.6% 39 42 4,481 0.6% 42 46
43 Chevrolet Vectra 1,687 0.6% 44 46 4,083 0.5% 47 42
44 VW Space Fox 1,613 0.6% 42 34 5,704 0.7% 33 44
45 Kia Soul 1,515 0.5% 46 45 4,084 0.5% 46 62
46 VW Golf 1,508 0.5% 41 44 4,425 0.6% 44 45
47 Hyundai Tucson 1,473 0.5% 45 53 3,727 0.5% 51 34
48 Mitsubishi Pajero 1,470 0.5% 47 47 4,010 0.5% 48 41
49 Peugeot 207 Sedan 1,431 0.5% 53 39 4,456 0.6% 43 39
50 Chevrolet Captiva 1,337 0.5% 48 50 3,595 0.5% 52 53
51 Fiat Doblo 1,295 0.4% 52 48 3,749 0.5% 50 57
52 Fiat Ducato 1,282 0.4% 50 54 3,280 0.4% 53 59
53 Kia Picanto 1,174 0.4% 51 58 2,806 0.4% 56
54 Nissan Sentra 1,154 0.4% 57 62 2,612 0.3% 60
55 VW Polo Sedan 1,145 0.4% 56 55 3,249 0.4% 55 47
56 Nissan Tiida 1,134 0.4% 63 61 2,526 0.3% 62
57 Honda CR-V 1,091 0.4% 54 51 3,761 0.5% 49 43
58 Hyundai ix35 1,054 0.4% 55 60 2,651 0.3% 58
59 Fiat Linea 1,043 0.4% 58 56 2,642 0.3% 59 55
60 Nissan Frontier 1,043 0.4% 66 65 2,574 0.3% 61
61 VW Amarok 942 0.3% 60 75 2,071 0.3% 69
62 Kia K2500 921 0.3% 59 59 2,421 0.3% 63
63 Peugeot 307 921 0.3% 67 63 2,275 0.3% 66 60
64 Ford Ranger 814 0.3% 62 52 3,273 0.4% 54 48
65 Hyundai HR 800 0.3% 68 73 2,142 0.3% 68 49
66 Hyundai Azera 793 0.3% 65 71 1,879 0.2% 73
67 Toyota Hilux SW4 791 0.3% 61 84 1,731 0.2% 78
68 Ford Fusion 788 0.3% 75 69 2,380 0.3% 64 58
69 Fiat Bravo 788 0.3% 69 67 2,015 0.3% 71
70 Mitsubishi ASX 786 0.3% 74 64 2,028 0.3% 70
71 Chevrolet Vectra hatch 764 0.3% 73 72 1,885 0.2% 72
72 VW Polo 757 0.3% 64 68 2,280 0.3% 65 54
73 Renault Megane GT 728 0.3% 70 90 1,532 0.2% 85
74 Citroen C4 698 0.2% 71 57 2,775 0.4% 57 52
75 Hafei Ruiyi 693 0.2% 72 82 1,651 0.2% 82
76 Nissan Tiida Sedan 692 0.2% 89 85 1,493 0.2% 86
77 Hyundai Santa Fe 633 0.2% 79 79 1,677 0.2% 81
78 Kia Sorento 631 0.2% 77 76 1,771 0.2% 75
79 Citroen C4 Pallas 626 0.2% 76 66 2,204 0.3% 67 56
80 Renault Master 621 0.2% 78 78 1,768 0.2% 76
81 BMW X1 582 0.2% 81 117 824 0.1% 104
82 Citroen Xsara Picasso 560 0.2% 88 88 1,432 0.2% 87
83 Ford Courier 553 0.2% 80 74 1,715 0.2% 79
84 Peugeot Hoggar 549 0.2% 87 86 1,332 0.2% 89
85 Renault Fluence 518 0.2% 98 675 0.1% 108
86 VW Tiguan 497 0.2% 82 81 1,564 0.2% 84
87 Citroen C4 Picasso 486 0.2% 84 87 1,377 0.2% 88
88 Renault Symbol 483 0.2% 85 77 1,689 0.2% 80
89 Chevrolet Zafira 479 0.2% 83 70 1,808 0.2% 74
90 Hyundai Sonata 452 0.2% 86 83 1,580 0.2% 83
91 Iveco Daily 3514 417 0.1% 90 95 1,078 0.1% 92
92 Toyota RAV4 390 0.1% 92 111 888 0.1% 100
93 Chevrolet Astra Sedan 387 0.1% 91 101 869 0.1% 101
94 VW Parati 381 0.1% 94 93 1,170 0.2% 90
95 Hyundai i30 SW 368 0.1% 95 100 930 0.1% 98
96 Mercedes C Class 361 0.1% 97 89 1,045 0.1% 93
97 Kia Sportage 359 0.1% 100 94 961 0.1% 95
98 Hafei Towner 349 0.1% 99 102 857 0.1% 102
99 Suzuki Grand Vitara 333 0.1% 101 97 903 0.1% 99
100 JAC J3 324 0.1% 327 0.0%

Source: FENAVABRE

Pictures: www.autowp.ru, www.thetruthaboutcars.com

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