Home > Japan > Japan March 2011: Quake induces 37% drop, Honda Fit #1

Japan March 2011: Quake induces 37% drop, Honda Fit #1

Honda Fit Hybrid

The effect on car sales of the quake and tsunami that devastated the country is now tangible: the Japanese car market dropped 37% in March at 279,389 units. This is the highest year-on-year fall for Nippon car sales since the -55% of May 1974 during the oil-supply crunch. While some dealerships are damaged in the northeast of the country, a lot of dealers in some central areas cannot run showrooms properly because of continued power blackouts.

In this context, auto industry analysts expect sales to fall a further 50% or more in April…

Now to the models ranking. Boosted by the new hybrid version, the Honda Fit takes the top spot for the 2nd time in the last 3 months with 22,284 units and only -3%. It even takes the lead in the 2011 year-to-date ranking at 54,033 registrations! The Toyota Prius is a distant #2 in March at 19,702 sales (-45%) and YTD at 52,523 units.

Nissan March

The next three models stay unchanged and fall slower than the market: the Toyota Vitz  at -13%, Nissan Serena at -10% and Honda Freed at -17%. Only two cars in the Top 30 actually see their sales improve: the Nissan March is up 5 spots at #7 (+5%) and the Nissan Elgrand is #30 at +47%.

The Lexus CT200h, launched last December, appears in the Top 30 for the first time at #26 with 2,460 sales.

Full Top 30 Ranking Table below.

Japan March 2011:

Pos Model Mar /10 Feb 2011 Pos 2010
1 Honda Fit 22,284 -3% 2 54,033 1 2
2 Toyota Prius 19,702 -45% 1 52,523 2 1
3 Toyota Vitz 13,915 -13% 3 41,417 3 3
4 Nissan Serena 9,575 -10% 4 22,818 4 8
5 Honda Freed 8,608 -17% 5 20,914 5 5
6 Toyota Corolla 7,136 -51% 7 18,792 7 4
7 Nissan March 6,460 5% 12 14,638 11 17
8 Mazda Demio 6,375 -35% 9 15,974 9 11
9 Honda StepWGN 6,251 -41% 10 14,971 10 7
10 Toyota Passo 5,790 -54% 8 16,002 8 6
11 Toyota Ractis 5,533 -18% 6 19,120 6 19
12 Toyota Voxy 4,928 -46% 11 13,408 12 9
13 Nissan Note 4,667 -57% 16 12,082 13 10
14 Toyota Wish 4,011 -53% 17 10,414 17 13
15 Suzuki Swift 3,813 -29% 23 8,547 22 20
16 Toyota Noah 3,767 -43% 14 10,717 16 14
17 Suzuki Solio 3,765 new 15 11,699 14
18 Nissan Cube 3,551 -62% 21 9,127 20 15
19 Toyota Vellfire 3,499 -56% 13 11,485 15 12
20 Toyota Crown 3,476 -54% 19 9,691 18 22
21 Toyota Estima 3,337 -55% 18 9,471 19 16
22 Nissan X-Trail 2,778 -51% 24 7,628 23 24
23 Nissan Juke 2,767 new 20 8,691 21 32
24 Nissan Tiida 2,635 -68% 26 6,584 25 18
25 Toyota Mark X 2,503 -67% 28 6,393 26 21
26 Lexus CT200h 2,460 new n/a
27 Mazda Premacy 2,352 -17% 27 6,337 27
28 Toyota Alphard 2,265 -48% 22 7,302 24 25
29 Subaru Legacy 2,116 -58% 29 5,535 28 29
30 Nissan Elgrand 2,036 47% 31 5,550 29

Source: online.wsj.com (many thanks to Ian for the link!), JADA

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  1. April 7, 2011 at 12:58 pm

    Before Japan’s earthquake, the car industry was suffering spot shortages in electronics that use semiconductors because capacity was ramping up after the downturn of 2008-09. Carmakers are now vying with other industries for limited supplies.
    i think the car price increase next day.

  2. evnow
    April 7, 2011 at 11:56 am

    Wonder how much Leaf they managed to deliver in March …

  3. April 7, 2011 at 5:23 am

    Honda fit is a nice little car. I was pleasantly suprised to see the hybrid fit surpass the toyota prius.

    • April 7, 2011 at 8:05 am

      Hey Frank, just to note that the fit sales figure include but are not limited to the hybrid version. Which means the prius is still the best selling hybrid car this month.
      cheers
      Matt

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