Home > Venezuela > Venezuela March 2011: Ford Fiesta leads, new Ranger #5

Venezuela March 2011: Ford Fiesta leads, new Ranger #5

Ford Fiesta

The Venezuelan car market is down 5% in March at 10,289 registrations, and down 7% year-to-date at 25,790 units. There is a bit of a reshuffle in the models ranking this month: after leading with nearly 20% share for a few months, the Chevrolet Aveo drops to #2 and let the Ford Fiesta access the pole position with 1,122 sales and 10.9% market share. The Venezuelan Fiesta is a restyled version of the 1999 European model identical to the Fiesta sold in Brazil.

The Aveo is still #1 year-to-date by far at 15.5% share, and the Chevrolet Optra ranks 3rd this month at 6.7%, but it is still #2 in 2011 with 2,582 units and 10%. Excellent performance of the Chevrolet Silverado, up 8 spots on February in 4th place with 532 sales and 5.2%.

The new Ford Ranger, a unique design for South American that has nothing to do with the US version, is an instant hit: already #5 for its very first month of sales with 488 units changing hands and 4.7% share.

Full Top 20 Ranking Table below.

Venezuela March 2011:

Pos Model Mar % Feb 2011 % Pos 2010
1 Ford Fiesta 1,122 10.9% 3 2,298 8.9% 3 3
2 Chevrolet Aveo 974 9.5% 1 4,000 15.5% 1 1
3 Chevrolet Optra 694 6.7% 2 2,582 10.0% 2 2
4 Chevrolet Silverado 532 5.2% 12 760 2.9% 9 9
5 Ford Ranger 488 4.7%  – 488 1.9% 20  –
6 Ford Explorer 473 4.6% 6 1,049 4.1% 6 6
7 Jeep Grand Cherokee 437 4.2% 18 594 2.3% 13 8
8 Chevrolet Luv 435 4.2% 26 657 2.5% 12 16
9 Toyota Corolla 412 4.0% 5 1,091 4.2% 5 4
10 Chevrolet Spark 361 3.5% 17 820 3.2% 7 5
11 Chevrolet C3500 360 3.5% 4 1,448 5.6% 4 23
12 Ford F350 359 3.5% 9 737 2.9% 10 10
13 Toyota Fortuner 316 3.1% 7 812 3.1% 8 7
14 Kia Sportage 290 2.8% 13 560 2.2% 15 27
15 Renault Kangoo+Koleos 286 2.8% 16 553 2.1% 17 31
16 Hyundai Elantra 280 2.7% 21 512 2.0% 18 20
17 Mitsubishi Lancer 272 2.6% 19 678 2.6% 11 17
18 Jeep Cherokee 247 2.4% 10 497 1.9% 19 11
19 Mazda BT-50 216 2.1% 11 569 2.2% 14 29
20 Chevrolet NPR 185 1.8% 22 373 1.4% 23 13

Source: CAVENEZ

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