Archive for the ‘Brazil’ Category

Brazil mid-April 2011: Uno back on top, JAC J3 up 50 spots Discover the Top 100 best selling models

April 20, 2011 1 comment

* See the Top 100 best selling models by clicking on ‘Read more’ at the end of the post *

The Brazilian car market is level year-on-year at 149,604 registrations over the first half of April. The Gol-Uno battle is heating up, with the Uno back in pole position over the period at 12,259 sales and 8.2% vs. 11,356 and 7.6% for the Gol…

The Chevrolet Celta stays on the podium at an excellent 5.2% share, ahead of the Ford Fiesta in really good shape, up 3 spots at 3.7%. The Renault Sandero excels and breaks into the Top 10 at 3,589 sales and 2.4%, the Kia Soul is up 14 spots at #31 and the Renault Fluence is up 15 at #70. The new VW Jetta appears at #72.

JAC J3 Turin

Now how is JAC do Brasil faring after their bigger-than-life launch last month? The answer is: pretty well! The JAC J3 is up 49 spots in 51st position with 630 sales, now by far the best selling Chinese model in the country, and its sedan version the JAC J3 Turin appears at #73 with 387 units, #2 Chinese model just above the Hafei Ruiyi.

Full Top 100 Ranking Table below.

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Brazil 1954-2009 Historical Data: now updated with more detail

April 20, 2011 Leave a comment

The VW Fusca was #1 in Brazil from 1954 to 1980

To celebrate its 50th anniversary, Brazilian car bible Quatro Rodas had the great idea to digitise each of their issues, revealing sales and production figures since 1962! Many thanks to Marcelo de Vasconcellos for the tip!

I have therefore updated all Brazilian Historical Data, with yearly figures now available from 1962 to 2009.

The VW Brasilia was #1 in Brazil for 6 months between 1977 and 1979

You will discover that the 25-year long reign of the VW Fusca (aka Beetle) was threatened in 1977-79 by the VW Brasilia… that the Fiat 147 took the lead from 1981 to 1983 before giving the relay to the Chevrolet Monza up to 1986… and that the 24-year long domination of the VW Gol was in fact interrupted in 1994 by the Fiat Uno for…486 units!

Click on ‘Read more’ below the VW Kombi pic for the direct links to these 27 Historical posts.

The VW Kombi was #2 in Brasil from 1966 to 1968

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Brazil March 2011: VW Gol back to #1, JAC do Brasil launches Discover the Top 100 best selling models

April 2, 2011 2 comments

* See the Top 100 best selling models by clicking on ‘Read more’ at the end of the post *

For the first time in months, the Brazilian car market is down: -14% in March at 288,758 registrations. However the year-to-date figure is still up 4% at 777,725 units.

After the Fiat Uno took the first place for the first time last month, the VW Gol reclaims its throne, selling 24,494 units vs. 23,137 for the Uno. 2011 is definitely the year of the Gol-Uno fight! In 3rd the Chevrolet Celta gains 3 spots and one percentage point on February at 4.9% share and 14,045 sales. The Fiat Strada is stable at #5 and the Fiat Palio is up 2 spots at #6.

March 2011 will be remembered as the month the Chinese really landed in Brazil. Until now Chinese brands (Hafei, Chery, Lifan) had adopted a soft start strategy in the country. JAC do Brasil launched with a bang on March 18, which they called J-Day: they inaugurated 50 dealerships across the country simultaneously and hired a famous TV presenter, Fausto Silva, as their ambassador in a multi-million dollar TV campaign. See the TV ad and more about the JAC do Brasil launch here.


The results: the JAC J3 hatchback ranks #100 in March with 324 sales in 10 days, already the best selling Chinese passenger car, and the 3rd best selling Chinese vehicle behind the Hafei Ruiyi and Towner. The JAC J3 Turin sedan sold 131 units. JAC sales target for April have been set at 4,500 units!

Full Top 100 Ranking Table below.

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Brazil: 1954-2009 Historical Data now available

April 2, 2011 Leave a comment

1969 Chevrolet Opala: among Brazilian best sellers throughout the seventies

I have now completed a review of the Brazilian market going back to 1954.

Witness the domination of the VW Beetle (called Fusca in Brazil) from 1954 through the sixties and seventies… Explore the 1980’s ‘malaise’ with the Fiat 147 and Chevrolet Monza best sellers… Go through the 23-year reign of the VW Gol, only interrupted by the Fiat Uno in 1994 but challenged by two other Fiats: the Tipo in 1995 and the Palio since 1996.

From 1962 onwards, detailed data is available: yearly Top 15, 20 or 50 and monthly passenger cars Top 50 from 2002. Many thanks to Marcelo de Vasconcellos for your guidance and expertise!

To check the direct links to these 24 new posts, click on ‘Read more’ below the VW Fusca pic.

2008 VW Gol: 5 generations of the model have led Brazilian sales since 1987

1954 VW Fusca: the Brazilian Beetle led sales from 1954 to 1980

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Brazil mid-March 2011: Fiat Uno confirms pole position!

March 18, 2011 Leave a comment

* Thanks to Titus for the tip – see ‘Read more’ below for the Top 100 best selling models *

Growth in Brazil seems to slow down slightly this fortnight at ‘only’ +8% and 142,369 registrations. After making history last month by passing the VW Gol for the first time, the Fiat Uno confirms its new Brazilian king status midway through March with 12,139 sales (8.5%) vs. 10,939 (7.7%) for the Gol.

If this stays the same until the end of the month and the Uno tops the ranking for 2 months in a row, it will be only the second time in 15 years any model apart from the Gol does so…with the Fiat Palio in 2006.

Full Top 100 Ranking Table below.

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Brazil February 2011: Fiat Uno #1, passes Gol for the first time! Discover the Top 100 best selling models

March 5, 2011 5 comments

Brazilian car sales are up 22% in February at 258,841 registrations. Massive event this month: the Fiat Uno passes the VW Gol for the very first time to become Brazil’s best selling car! At 21,470 sales it grabs 8.3% of the market, compared to 20,989 and 8.1% for the VW Gol.

It is the first time in over 3 years the VW Gol is not #1 in the monthly Brazilian rankings, and only the 4th time in 10 years: that’s 116 months out of 120 going to the Gol! Over the last 15 years only one model had managed to beat the Gol: the Fiat Palio, making the novo Uno only the second model to do so since 1996…

Full Top 100 Ranking Table below.

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Brazil mid-February 2011: Uno closes in on Gol, Fiat Strada #4 Discover the Top 85 best selling models

February 18, 2011 Leave a comment

Fiat Strada

After a weak January, the Fiat Uno is back in the race for #1 with a 8.4% share half-way through February, as the VW Gol drops to 8.8%. The VW Fox/CrossFox stays 3rd above 5%, and the Fiat Strada, a pick-up based on the Fiat Palio, climbs to #4 with 4,911 sales and 3.8%. Another successful pick-up is the Chevrolet Montana (based on the Chevrolet Agile), gaining 6 spots over January at #18 at 1,678 sales and 1.3%.

Other strong performances this month include the Honda City, up 6 spots at #22, the Citroen C3 Aircross continuing its progression at #42, the Kia Soul breaking into the Top 50 at #44 and the Mitsubishi ASX, up 15 spots at #64.

Full Top 85 Ranking Table: click on ‘read more’ below.

Chevrolet Montana

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