3,380 new cars were sold in Cote d’Ivoire during the first 6 months 2010, up 22% on 2009. The full year figure is expected to hit 7,000 units for the first time since 1994.
The Ivoirian market is evolving quickly: previously dominated by French passenger cars, it has transitioned into an Asian 4WD landscape due to the degradation of the country’s roads. Toyota leads the sales at 16.1% market share and should in all likeliness place the Toyota Hilux at the top of the models ranking, with the Mitsubishi L200 and Nissan Hardbody also strong.
The latest trend in the Ivoirian car market is the shift towards low-cost 4WDs: the arrival of Chinese brands (8.1% of the market in 2010) is a big factor in this, with the Great Wall Hover already well established. The Dacia Duster has also started extremely well in Cote d’Ivoire. Other popular cars include the Toyota Yaris Sedan, Daca Logan, Hyundai Accent and Peugeot 207.
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