Australia March 2011: Commodore #1, Lexus CT200 & Chery land Now with the Top 65 best selling models
* Now with the Top 65 best selling models in Q1 2011: click on ‘Read more’ at end of post *
At 93,984 registrations, Australian car sales are down just 1% year-on-year in March. The Holden Commodore stays #1 at 4,170 sales and 4.4%, but the 2011 leader is still the Mazda3 at 11,159 units and 4.5%, thanks to another strong month at 3,979 sales and 4.2% in March (#3).
The Toyota Hilux takes the 2nd place only 140 sales behind the Commodore. Just behind the Toyota Corolla, the Holden Cruze is up 1 spot at #5 with a strong 3% share, and the Mitsubishi Triton is up to a brilliant 8th position. The Lexus CT (223 sales) and the Toyota FJ Cruiser (209) both appear for the first time in the Australian ranking.
March 2011 will also be remembered as the month Chinese brand Chery started in the country, launching the first Chinese passenger cars in Australia. The Chery J11 SUV (aka Tiggo) delivers 166 sales and the J1 (aka Face) lands 53 buyers. In the meantime the Great Wall V240 ute continues to grow, #64 in Q1 at 989 sales.
A few new models perform well in Q1: the Ford Fiesta is #17, the Hyundai ix35 #28, the Nissan Dualis multiplies its share by two at 1% and #31, the Mistubishi ASX is #50 and the VW Polo #57. With the discontinuation of the the Falcon model last year, the Ford Mondeo is now the default Ford station wagon and is up to #39.
March Top 10 & 1st Quarter 2011 Top 65 Ranking Tables: see ‘Read more’ below the Chery J11 pic.
The Australian car market is still a little bit soft in February at -2% with 80,896 registrations. Queensland sales are down 3% in the wake of the cyclone season but are expected to surge as people replace their damaged vehicles.
The Holden Commodore is #1 for the first time since last October with 3,829 sales and 4.7% share. At #2, the Mazda3 has another very solid month at 3,575 sales and 4.4%, and is rewarded with the #1 spot over the first two months of 2011 with 7,180 sales and 4.6%. A first for the model.
The Toyota Hilux climbs on the podium in 3rd with 3.6%, ahead of the Hyundai i30 (3.3%) and Toyota Corolla, penalised by the end of its financing offer. The Holden Cruze is stable in 6th (3.2%). It will be interesting to follow the Cruze’s behaviour over the next few months as an Australianised model starts production in the Holden Adelaide plant in March.
Full Top 10 Ranking Table below.
Traditionally full of surprises as most of the country stops for Summer holidays, January was further disrupted this year in Australia by dramatic floods in Queensland. The market is down 2% at 73,584 registrations, but -13% in Queensland.
Boosted by a 2.9% financing offer with 4,045 sales and 5.5% share, the Toyota Corolla is #1 for the 3rd month in a row, the first time it manages this feat in Australia. In 2nd place, the Mazda3 reaches its best-ever share at 4.9%, and is followed by a weak Holden Commodore at 3.6%. The Subaru Impreza breaks into the Top 10 for the first time at #9 with 1,765 sales and 2%.
Full Top 10 Ranking Table: click on ‘Read more’ below.
We are now looking back further in the past, with 4 new posts giving you a broad idea of what the Australian market looked like during the second half of the 20th Century.
Holden had a head start, launching the first car fully manufatured in Australia in 1948, whereas Ford unveiled the first Falcon in 1960. The whole period is a constant, ferocious battle between the two brands, with the Holden Kingswood nameplate becoming a household name before the Commodore launched in 1978, and the Falcon’s figures improving throughout the years.
Click on ‘Read more’ below for the direct links to the 4 new posts.
2000 Holden Commodore. Picture by James Dobbin. All rights reserved.
After France, the second market I am adding some depth to is Australia. From 2004 to 2009, you will find the complete yearly Top 50 models ranking as well as every single monthly Top 20 for each year (that’s 72 consecutive Top 20’s… yes I have been hard at work!), the Top 35 for 2002 and 2003 and the best seller’s figures from 1996 to 2001.
The last 15 years in Australia have been dominated by the Holden Commodore, an impressive feat spanning 4 different generations of the model. Its volume, as well as its archenemy’s the Ford Falcon, have dropped over the period, giving room to smaller models like the Toyota Corolla, which nearly snapped the #1 spot in 2008. Utes (Australian for pick-ups), and particularly the Toyota Hilux, have also increased in popularity.
See below for all the direct links to the 9 available articles. Enjoy!
The Australian market gains 11% in 2010 at 1,035,574 registrations, the second highest figure ever after 2007’s 1,049,982 units. The Holden Commodore is the best selling car in Australia, as it has been since 1996, with 45,956 sales (+4%) and 4.4%, possibly the nameplate’s lowest ever yearly share. The Commodore was #1 9 times this year, peaking at 5.1% in October.
The Toyota Corolla is #2 with 41,632 sales (+7%) and 4%. Relatively weak most of the year (it even dropped to #4 overall), it had a brilliant last 2 months and was #1 in both November & December when it reached 5.7%, its best share since July 2006. It is followed by the Toyota Hilux at 3.9% (it was #1 in April) and the Mazda3, which at 3.8% is the only model in the Top 4 not to lose share.
Excellent year for the Hyundai i30: +1 spot in 5th with 29,772 sales (+39%). It peaked at #3 and 3.9% in March. The Holden Cruze is the only newbie in the Top 10 in 7th for its first full year with 28,334 sales (2.7%). The Ford Falcon is out of the Top 5 possibly for the first time in the Falcon nameplate’s history.
More commentaries and Full Year 2010 Top 10 below.
Solid numbers in Australia with +2% year-on-year in November at 87,342 registrations and +12% YTD at 948,487. 2010 will be only the third year in history the Australian market is above 1 million units.
In November the Toyota Corolla is #1 for first time in 2010 with 4,536 sales and 5.2% (its best share since July 2009), ahead of the Holden Commodore (3,771 – 4.3%). The very first time the Corolla was on top of Australian monthly sales was in September 2005, and it has been #1 at least twice in the following years: 2006 (2), 2007 (3), 2008 (2) and 2009 (3). In 2010, the model slipped to #4 overall and #2 in its category behind the Mazda3.
With its exceptional November performance, the Corolla jumps back up to #2 overall (behind the Commodore) and leader of its category.
The Holden Cruze gains two spots over October at #5 with 3.1%, both its best position and best share to date, reaching both for the 2nd time in 2010. It is only the second time in 5 years (with September 2010) that Holden places 2 models in the Top 5.
Full Top 10 Ranking Table below.