Iceland January-July 2010

Annihilated by the GFC (the market was at -89% at its worst over 5 months 2009), Icelandic car sales are slowly getting back into shape with +29% over 7 months 2010 at 2,401 units. If in 2008 19 of the 30 best-selling models were 4WD’s and SUV’s, now the market is concentrated towards minis: the VW Polo takes the lead at 9%, followed by the Toyota Yaris and Suzuki Swift. The Hyundai i30 is 4th and Suzuki Grand Vitara 5th. The Toyota Land Cruiser (pictured) is still in the Top 10 at 3.5%.

Full Top 25 ranking table below.

Iceland 6 months 2008: Yaris & Land Cruiser dominate

Toyota Yaris near Olafsvik, Iceland August 2008

During the first half of 2008 (or just before the GFC), 8,885 cars were sold in Iceland, and Toyota dominated the landscape. The Toyota Yaris is the best selling car in the country with 424 sales or 4.8% share, just above the big Land Cruiser (418 sales), which was #1 during the first 3 months of the year.

The Skoda Octavia is stable in 3rd at 4.2%, the only other model above 4% share. 4 more Toyotas land in the Top 10: the Auris (#4), RAV4 (#5), Land Cruiser 200 (#7, but #2 in Q1!) and Corolla (#10). The Subaru Legacy (#6) and Honda CR-V (#8) are the other 4WD in the Top 10.

More pictures and 6 months 2008 Top 30: click on ‘Read more’ below.

Toyota Auris in Jokulsarlon, Iceland August 2008

Iceland 2006-2007: Toyota Yaris on top

Toyota Yaris in Iceland, August 2008

No figures available, just the model on top of Icelandic sales throughout 2006 and 2007: it is the Toyota Yaris.

Note: I took the picture during my trip to Iceland in August 2008.