Home > Japan > Japan 2008: Honda Fit crowned

Japan 2008: Honda Fit crowned

Honda Fit

After starting with a bang in November 07, the Honda Fit generation 2 continues to dominate the Japanese sales ranking, on top 10 months out of 12, peaking at 25,933 sales in March and finishing the year at 174,910 sales, up 50%. It is the second year after 2002 that the Honda Fit is the best selling car in Japan.

The Toyota Corolla drops to 2nd at a still respectable 144,051 units, down only 2% year-on-year. It was #1 in October and November 08, the very last two months on top for the Corolla nameplate after 40 years of domination. The Toyota Vitz is up 2% in 3rd place with 123,337 sales.

Toyota Crown

Relaunched this year, the Toyota Crown gets a boost and jumps 10 spots to the 4th position with 74,904 sales (+33%). In 5th, the 5-year-old Toyota Prius continues its age-defying prowess and gains 6 spots and 25% year-on-year to reach 73,110 sales. The Nissan Serena and Toyota Passo resist in 6th and 7th place.

Toyota Prius

Two all-new models break into the Top 30 this year. The Honda Freed, launched in May, is #16 at 50,646 sales and ranked #4 from July to November. The Toyota Vellfire, a sporty version of the Toyota Alphard, is #23 at 38,969 sales and peaked at #6 in November. Notice the Toyota iQ, launched in October, ranking #21 in December.

Full Top 30 Ranking Table: click on ‘Read more’ below the Honda Freed pic.

Honda Freed

Japan Full Year 2008:

Pos Model 2008 08/07 2007 Pos
1 Honda Fit 174,910 50% 116,561 3
2 Toyota Corolla 144,051 -2% 147,069 1
3 Toyota Vitz 123,337 2% 121,377 2
4 Toyota Crown 74,904 33% 56,455 14
5 Toyota Prius 73,110 25% 58,315 11
6 Nissan Serena 72,927 -6% 77,544 5
7 Toyota Passo 72,767 -9% 80,015 4
8 Toyota Voxy 70,165 -4% 73,457 7
9 Nissan Tiida 65,302 5% 62,239 9
10 Mazda Demio 64,990 -1% 65,507 8
11 Nissan Note 62,704 13% 55,659 16
12 Suzuki Swift 58,950 11% 52,937 17
13 Toyota Estima 58,463 -21% 74,234 6
14 Toyota Noah 57,477 -6% 61,064 10
15 Toyota Ractis 51,694 -2% 52,885 18
16 Honda Freed 50,646 new 0  –
17 Nissan Cube 47,295 -9% 51,846 20
18 Nissan March 46,686 2% 45,693 22
19 Toyota Alphard 45,119 -14% 52,236 19
20 Honda StepWGN 44,441 -20% 55,800 15
21 Honda Stream 41,399 -28% 57,351 12
22 Toyota Wish 39,292 -31% 56,787 13
23 Toyota Vellfire 38,969 new 0  –
24 Toyota Mark X 38,748 -18% 47,192 21
25 Toyota Sienta 34,809 -1% 35,033 28
26 Toyota Porte 32,961 -10% 36,777 26
27 Toyota bB 32,413 -16% 38,396 23
28 Toyota Premio 32,044 -16% 38,196 25
29 Nissan X-Trail 31,710 14% 27,865 36
30 Honda Odyssey 28,982 -9% 31,778 32

Source: JADA

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