Home > Cote d'Ivoire (Ivory Coast) > Cote d’Ivoire (Ivory Coast) 2010: A fast evolving market

Cote d’Ivoire (Ivory Coast) 2010: A fast evolving market

Great Wall Hover

3,380 new cars were sold in Cote d’Ivoire during the first 6 months 2010, up 22% on 2009. The full year figure is expected to hit 7,000 units for the first time since 1994.

The Ivoirian market is evolving quickly: previously dominated by French passenger cars, it has transitioned into an Asian 4WD landscape due to the degradation of the country’s roads. Toyota leads the sales at 16.1% market share and should in all likeliness place the Toyota Hilux at the top of the models ranking, with the Mitsubishi L200 and Nissan Hardbody also strong.

The latest trend in the Ivoirian car market is the shift towards low-cost 4WDs: the arrival of Chinese brands (8.1% of the market in 2010) is a big factor in this, with the Great Wall Hover already well established. The Dacia Duster has also started extremely well in Cote d’Ivoire. Other popular cars include the Toyota Yaris Sedan, Daca Logan, Hyundai Accent and Peugeot 207.

More commentaries, Top 10 car brands ranking table, street scenes and videos below.

Pos Brand 2010 %
1 Toyota 544 16.1%
2 Hyundai 516 15.3%
3 Mitsubishi 432 12.8%
4 Nissan 222 6.6%
5 Kia 207 6.1%
6 Peugeot 188 5.6%
7 Isuzu 165 4.9%
8 Dacia 148 4.4%
9 Volkswagen 142 4.2%
10 Great Wall 129 3.8%

The Taxi market is monopolised by old gen Toyota Corollas, and 2nd hand Mercedes also are very frequent in the streets of Abidjan

Here are a couple of interesting videos of the streets of Abidjan:

Abidjan Streets 1

Abidjan Streets 2

Street Scenes in Abidjan, Cote d’Ivoire 2010

Great Wall Hover in Abidjan, Cote d’Ivoire 2010

Source of Ivoirian sales figures and trends: www.educarriere.info, oulmahomet.hautetfort.com

Pictures: www.flickr.com, www.youtube.comwww.che168.com

  1. Sandeep
    March 20, 2011 at 9:56 pm

    or is all of this car Imported?

    • March 20, 2011 at 10:25 pm

      Hi Sandeep,
      The Brands ranking in the article is official data, so the cars you see in the streets are one-offs new cars. Old Mercedes and BMWs are of course not taken into account in new car sales.

  2. Sandeep
    March 20, 2011 at 9:55 pm

    and by Street Scene 1 i see couple of old Mercedes,BMW,Audi’s and a Mini Cooper and a old Jaguar and a Nissan Murano,BMW X5 NEW and old. and a Land Rover Discovery old

  3. Sandeep
    March 20, 2011 at 9:47 pm

    how can that the car sales a very low i have see couple of old Mercedes,BMW but also i see the Infiniti FX,BMW X3,BMW 1-Series,Hummer H3

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