Brazil March 2011: VW Gol back to #1, JAC do Brasil launches Discover the Top 100 best selling models

* See the Top 100 best selling models by clicking on ‘Read more’ at the end of the post *

For the first time in months, the Brazilian car market is down: -14% in March at 288,758 registrations. However the year-to-date figure is still up 4% at 777,725 units.

After the Fiat Uno took the first place for the first time last month, the VW Gol reclaims its throne, selling 24,494 units vs. 23,137 for the Uno. 2011 is definitely the year of the Gol-Uno fight! In 3rd the Chevrolet Celta gains 3 spots and one percentage point on February at 4.9% share and 14,045 sales. The Fiat Strada is stable at #5 and the Fiat Palio is up 2 spots at #6.

March 2011 will be remembered as the month the Chinese really landed in Brazil. Until now Chinese brands (Hafei, Chery, Lifan) had adopted a soft start strategy in the country. JAC do Brasil launched with a bang on March 18, which they called J-Day: they inaugurated 50 dealerships across the country simultaneously and hired a famous TV presenter, Fausto Silva, as their ambassador in a multi-million dollar TV campaign. See the TV ad and more about the JAC do Brasil launch here.

JAC J3

The results: the JAC J3 hatchback ranks #100 in March with 324 sales in 10 days, already the best selling Chinese passenger car, and the 3rd best selling Chinese vehicle behind the Hafei Ruiyi and Towner. The JAC J3 Turin sedan sold 131 units. JAC sales target for April have been set at 4,500 units!

Full Top 100 Ranking Table below.

Brazil March 2011:

Pos	Model	Mar	%	1/2M	Feb	2011	%	Pos	2010
1	VW Gol	24,494	8.5%	2	2	68,542	8.8%	1	1
2	Fiat Uno	23,137	8.0%	1	1	61,520	7.9%	2	2
3	Chevrolet Celta	14,045	4.9%	3	6	32,202	4.1%	4	3
4	VW Fox/CrossFox	11,894	4.1%	4	3	36,458	4.7%	3	4
5	Fiat Strada	10,559	3.7%	6	5	28,034	3.6%	5	8
6	Fiat Palio	9,406	3.3%	5	8	23,283	3.0%	8	6
7	Ford Fiesta Hatch	9,392	3.3%	9	9	22,935	2.9%	9	9
8	Chevrolet Corsa Sedan	9,376	3.2%	7	7	27,525	3.5%	6	5
9	Fiat Siena	7,972	2.8%	8	4	24,816	3.2%	7	7
10	Chevrolet Agile	6,644	2.3%	10	10	18,815	2.4%	10	13
11	VW Saveiro	6,596	2.3%	11	12	16,865	2.2%	12	15
12	Ford Ka	6,161	2.1%	13	13	16,179	2.1%	13	10
13	VW Voyage	5,932	2.1%	12	11	17,839	2.3%	11	11
14	Renault Sandero	5,566	1.9%	14	14	14,266	1.8%	14	12
15	Chevrolet Prisma	5,494	1.9%	16	16	12,027	1.5%	15	14
16	Honda Fit	4,367	1.5%	18	26	9,629	1.2%	19	19
17	Toyota Corolla	4,288	1.5%	17	15	11,761	1.5%	16	16
18	Ford Fiesta Sedan	3,684	1.3%	22	27	8,363	1.1%	27	22
19	Chevrolet Montana	3,682	1.3%	19	18	9,662	1.2%	18	24
20	Chevrolet S10	3,453	1.2%	21	28	8,944	1.2%	24	17
21	Renault Logan	3,401	1.2%	26	22	9,036	1.2%	22	23
22	Ford Ecosport	3,355	1.2%	15	23	9,008	1.2%	23	18
23	Citroen C3	3,316	1.1%	20	24	9,166	1.2%	21	20
24	Hyundai i30	3,292	1.1%	25	17	9,861	1.3%	17	25
25	Chevrolet Corsa Hatch	3,120	1.1%	23	20	9,569	1.2%	20	28
26	Toyota Hilux	3,093	1.1%	24	30	7,529	1.0%	29	29
27	Honda City	2,836	1.0%	27	21	8,059	1.0%	28	27
28	Fiat Punto	2,830	1.0%	28	29	6,974	0.9%	30	26
29	Peugeot 207 Hatch	2,763	1.0%	30	19	8,556	1.1%	26	21
30	Renault Clio	2,680	0.9%	29	25	8,584	1.1%	25	32
31	Chevrolet Astra	2,254	0.8%	35	41	5,351	0.7%	36	33
32	Fiat Idea	2,240	0.8%	33	40	5,207	0.7%	38	36
33	Chevrolet Meriva	2,219	0.8%	31	36	5,210	0.7%	37	38
34	Fiat Palio Weekend	2,207	0.8%	32	32	5,619	0.7%	34	30
35	Honda Civic	2,165	0.7%	34	31	6,223	0.8%	32	31
36	VW Kombi	2,005	0.7%	36	35	5,604	0.7%	35	35
37	Ford Focus	1,981	0.7%	38	33	6,640	0.9%	31	37
38	Kia Cerato	1,928	0.7%	43	38	4,843	0.6%	39	50
39	Citroen C3 Aircross	1,864	0.6%	37	43	4,581	0.6%	41	70
40	Mitsubishi L200	1,813	0.6%	40	37	4,815	0.6%	40	40
41	Nissan Livina	1,813	0.6%	49	49	4,134	0.5%	45	51
42	Fiat Fiorino	1,702	0.6%	39	42	4,481	0.6%	42	46
43	Chevrolet Vectra	1,687	0.6%	44	46	4,083	0.5%	47	42
44	VW Space Fox	1,613	0.6%	42	34	5,704	0.7%	33	44
45	Kia Soul	1,515	0.5%	46	45	4,084	0.5%	46	62
46	VW Golf	1,508	0.5%	41	44	4,425	0.6%	44	45
47	Hyundai Tucson	1,473	0.5%	45	53	3,727	0.5%	51	34
48	Mitsubishi Pajero	1,470	0.5%	47	47	4,010	0.5%	48	41
49	Peugeot 207 Sedan	1,431	0.5%	53	39	4,456	0.6%	43	39
50	Chevrolet Captiva	1,337	0.5%	48	50	3,595	0.5%	52	53
51	Fiat Doblo	1,295	0.4%	52	48	3,749	0.5%	50	57
52	Fiat Ducato	1,282	0.4%	50	54	3,280	0.4%	53	59
53	Kia Picanto	1,174	0.4%	51	58	2,806	0.4%	56
54	Nissan Sentra	1,154	0.4%	57	62	2,612	0.3%	60
55	VW Polo Sedan	1,145	0.4%	56	55	3,249	0.4%	55	47
56	Nissan Tiida	1,134	0.4%	63	61	2,526	0.3%	62
57	Honda CR-V	1,091	0.4%	54	51	3,761	0.5%	49	43
58	Hyundai ix35	1,054	0.4%	55	60	2,651	0.3%	58
59	Fiat Linea	1,043	0.4%	58	56	2,642	0.3%	59	55
60	Nissan Frontier	1,043	0.4%	66	65	2,574	0.3%	61
61	VW Amarok	942	0.3%	60	75	2,071	0.3%	69
62	Kia K2500	921	0.3%	59	59	2,421	0.3%	63
63	Peugeot 307	921	0.3%	67	63	2,275	0.3%	66	60
64	Ford Ranger	814	0.3%	62	52	3,273	0.4%	54	48
65	Hyundai HR	800	0.3%	68	73	2,142	0.3%	68	49
66	Hyundai Azera	793	0.3%	65	71	1,879	0.2%	73
67	Toyota Hilux SW4	791	0.3%	61	84	1,731	0.2%	78
68	Ford Fusion	788	0.3%	75	69	2,380	0.3%	64	58
69	Fiat Bravo	788	0.3%	69	67	2,015	0.3%	71
70	Mitsubishi ASX	786	0.3%	74	64	2,028	0.3%	70
71	Chevrolet Vectra hatch	764	0.3%	73	72	1,885	0.2%	72
72	VW Polo	757	0.3%	64	68	2,280	0.3%	65	54
73	Renault Megane GT	728	0.3%	70	90	1,532	0.2%	85
74	Citroen C4	698	0.2%	71	57	2,775	0.4%	57	52
75	Hafei Ruiyi	693	0.2%	72	82	1,651	0.2%	82
76	Nissan Tiida Sedan	692	0.2%	89	85	1,493	0.2%	86
77	Hyundai Santa Fe	633	0.2%	79	79	1,677	0.2%	81
78	Kia Sorento	631	0.2%	77	76	1,771	0.2%	75
79	Citroen C4 Pallas	626	0.2%	76	66	2,204	0.3%	67	56
80	Renault Master	621	0.2%	78	78	1,768	0.2%	76
81	BMW X1	582	0.2%	81	117	824	0.1%	104
82	Citroen Xsara Picasso	560	0.2%	88	88	1,432	0.2%	87
83	Ford Courier	553	0.2%	80	74	1,715	0.2%	79
84	Peugeot Hoggar	549	0.2%	87	86	1,332	0.2%	89
85	Renault Fluence	518	0.2%	98	–	675	0.1%	108
86	VW Tiguan	497	0.2%	82	81	1,564	0.2%	84
87	Citroen C4 Picasso	486	0.2%	84	87	1,377	0.2%	88
88	Renault Symbol	483	0.2%	85	77	1,689	0.2%	80
89	Chevrolet Zafira	479	0.2%	83	70	1,808	0.2%	74
90	Hyundai Sonata	452	0.2%	86	83	1,580	0.2%	83
91	Iveco Daily 3514	417	0.1%	90	95	1,078	0.1%	92
92	Toyota RAV4	390	0.1%	92	111	888	0.1%	100
93	Chevrolet Astra Sedan	387	0.1%	91	101	869	0.1%	101
94	VW Parati	381	0.1%	94	93	1,170	0.2%	90
95	Hyundai i30 SW	368	0.1%	95	100	930	0.1%	98
96	Mercedes C Class	361	0.1%	97	89	1,045	0.1%	93
97	Kia Sportage	359	0.1%	100	94	961	0.1%	95
98	Hafei Towner	349	0.1%	99	102	857	0.1%	102
99	Suzuki Grand Vitara	333	0.1%	101	97	903	0.1%	99
100	JAC J3	324	0.1%	–	–	327	0.0%	–

Source: FENAVABRE

Pictures: www.autowp.ru, www.thetruthaboutcars.com